- DoubleVerify Expands Content Monitoring After Report Cites Tech For Not Doing Its Job
MediaDailyNews, Laurie Sullivan - Tuesday, February 18, 2025
Monitoring where ads serve on platforms has been a major struggle f ...
- Google Explores Ways To Let Users Access Bitcoin Through Their Accounts
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 18, 2025
Google is working to make Bitcoin wallets as user-friendly as web2 ap ...
- Why Some Think AppLovin Will Surpass TikTok's Growth
Data & Programmatic Insider, Laurie Sullivan - Monday, February 17, 2025
AppLovin could surpass the performance and scale TikTok has seen since t ...
- AppLovin Divesting Apps Business To Dig Into Ads, Ecommerce
MediaDailyNews, Laurie Sullivan - Friday, February 14, 2025
AppLovin CEO Adam Foroughi announced this week that the company would dive ...
- Amazon Develops Predictive Model For Databases
MediaDailyNews, Laurie Sullivan - Monday, February 17, 2025
The tool can be used to benchmark application domains such as ecommerc ...
- Google Addresses Ad Platform: Transparency, Leads, Optimization Cited
MediaDailyNews, Laurie Sullivan - Thursday, February 13, 2025
Google Performance Max has become the hub of the company's advertising syste ...
- Reddit Finanical Growth Attributed To Performance Ad Revenue
MediaDailyNews, Laurie Sullivan - Wednesday, February 12, 2025
Reddit released earnings on Wednesday, highlighting its search features. The company's performan ...
- Microsoft Ads Notified About Invalid Traffic, Junk Leads
MediaDailyNews, Laurie Sullivan - Wednesday, February 12, 2025
An independent ad agency notified Microsoft it has encountered significant challenges wi ...
- Amazon Tests Product Shopping From Other Brand Sites
MediaDailyNews, Laurie Sullivan - Wednesday, February 12, 2025
Amazon said it is experimenting with helping customers find products from oth ...
- Cisco Webex COO: AI Agents Are About To Change Customer Service
MediaDailyNews, Laurie Sullivan - Monday, February 10, 2025
AI agents will rapidly become the next customer-service support system for bran ...
- Simple Super Bowl Ad Lure: Free, Everyday Stuff - Or Water
TV Watch, Wayne Friedman - Tuesday, February 11, 2025
Super Bowl messages like those of T-Mobile/Starlink and Google Pixel, OpenAI a ...
- Programmatic Models Seeping Into Commerce Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, February 10, 2025
The evolution of online advertising and search has raised important questions abo ...
- Do Super Bowl Scores Affect TV Ad Performance?
Performance Marketing Insider, Laurie Sullivan - Monday, February 10, 2025
Do advertisers get the attention they paid for when the big ga ...
- Privacy Brings Opportunity In App Installs
MediaDailyNews, Laurie Sullivan - Wednesday, February 5, 2025
A Mobile App Trends Report from Adjust, an AppLovin company, shows glob ...
- A Third Of Advertisers Struggle With Retail Media ROI
MediaDailyNews, Laurie Sullivan - Wednesday, February 5, 2025
Skai's State of Retail Media 2025 explores critical industry shifts in reta ...
- DeepSeek Code Capable Of Sending Data Direct To Chinese Government
Performance Marketing Insider, Laurie Sullivan - Thursday, February 6, 2025
Code hidden in DeepSeek's application has been found with the capability ...
- Welcome To Commerce 3.0, The Social Kind
Media 3.0, Colin Kirkland - Tuesday, February 4, 2025
How can marketers make the most of social commerce? Scott Sutton, C ...
- Anthropic's Constitutional Classifier Challenges 'Jailbreaking'
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 4, 2025
Following Microsoft and Meta into the unknown, AI startup Anthropic - mak ...
- Dentsu Creative Global Brand President Shares Views On AI's Future
Data & Programmatic Insider, Laurie Sullivan - Monday, February 3, 2025
Dentsu Creative global brand president and CEO, Dentsu Creative U.S. Abbey Klaass ...
- Outbrain Finalizes $1B Merger, Changes Name To Teads
MediaDailyNews, Laurie Sullivan - Monday, February 3, 2025
Outbrain has completed its acquisition of Teads for approximately $900 million, consisti ...
- Google Confirms 'Voluntary Exit' Offer To Employees Working On Pixel, Android
MediaDailyNews, Laurie Sullivan - Thursday, January 30, 2025
The announcement is aimed at Google's U.S. employees working on Platforms &am ...
- AI Search Riddled With Challenges - Measurement, Data Privacy
MediaDailyNews, Laurie Sullivan - Wednesday, January 29, 2025
A recent study finds 55% of marketers are concerned about data privac ...
- Investments In Connected Commerce, Tech Stacks Rise To $585B
Performance Marketing Insider, Laurie Sullivan - Thursday, January 30, 2025
Winterberry Group estimates investments in connected commerce and technology stacks will dri ...
- Google Releasing Free Marketing Mix Model To All
MediaDailyNews, Laurie Sullivan - Wednesday, January 29, 2025
A certified partner program with measurement experts trained to support advertisers ...
- Brand And Performance Are Codependent - Here's Why
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 29, 2025
New research shows spending patterns had little to do with making bran ...
- Overspending On Performance Ads Leads To 'Doom Loop'
Research Intelligencer, Robert Williams - Wednesday, January 29, 2025
A combined performance and brand approach increases median revenue by 90%. ...
- Uber's App Could Soon Look More Like Google Maps With Ads
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 28, 2025
PALM SPRINGS, CA -- Uber Advertising could expand ad units on i ...
- Orange 142 Launches Emerging Markets Council, Reaching Into Diverse Areas
Performance Marketing Insider, Laurie Sullivan - Monday, January 27, 2025
Orange 142 on Monday will announce the launch of an Emerging Marke ...
- Google Gives Advertisers A Little Bit Of Everything
MediaDailyNews, Laurie Sullivan - Thursday, January 23, 2025
Google's goal for advertisers in 2025 with Performance Max is to provi ...
- AI Takes Leap With Stargate As President Trump Prepares US For Change
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 21, 2025
Softbank, OpenAI, and Oracle plan to form a joint venture called Stargat ...