- Microsoft Changes Reporting Structure To Reflect Shift To AI
MediaDailyNews, Laurie Sullivan - Thursday, September 3, 2026
Microsoft says it will reorganize its reporting structure from three segments in ...
- SpaceXAI Brings Reasoning Technology Into Loyalty
MediaDailyNews, Laurie Sullivan - Wednesday, September 2, 2026
The goal is to help brands create personalized offers and increase redemptio ...
- Amazon Deceived Advertisers, FTC Alleges
MediaDailyNews, Laurie Sullivan - Monday, August 31, 2026
The complaint alleges Amazon increased the prices that "more than one milli ...
- Lyft, United Airlines Unveil 'Dynamic' Ads
MediaDailyNews, Laurie Sullivan - Tuesday, September 1, 2026
The partnership will launch a dynamic ad unit that updates creative ...
- ChatGPT, Reddit, Roblox Face Strictest EU Rules
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 1, 2026
The European Commission has reclassified ChatGPT as a "very large online sear ...
- Data Reveals ChatGPT Ads Not Performing
MediaDailyNews, Laurie Sullivan - Friday, August 28, 2026
Many agencies do not see the performance expected from ChatGPT Ads campaign ...
- Google Expands 'Demand Gen' Ads With Messaging, AI Video
MediaDailyNews, Laurie Sullivan - Thursday, August 27, 2026
To help brands rethink their approach to performance marketing, Google is testi ...
- Federal Reserve Echoes Consumer Sentiment In McKinsey Data
Performance Marketing Insider, Laurie Sullivan - Friday, August 28, 2026
Federal Reserve policies indirectly shape advertising. Rate cuts can stabilize borrowing cos ...
- Trade Desk Goes Agentic, Simplifies Programmatic Buying - Just Ask Koa
MediaDailyNews, Laurie Sullivan - Thursday, August 27, 2026
The Trade Desk unveiled new agentic capabilities to make its demand-side platfo ...
- AI Tool Uses Human Emotion To Predict Ad Outcomes
MediaDailyNews, Laurie Sullivan - Tuesday, August 25, 2026
AI can now predict how an ad will match human emotions bas ...
- Google Launches Flexible Billing To Manage Exploding AI Costs
MediaDailyNews, Laurie Sullivan - Wednesday, August 26, 2026
Google is changing its billing and resource allocation for AI-driven developer platfor ...
- OpenAI Expands Ad Pilot Across European Markets
MediaDailyNews, Laurie Sullivan - Monday, August 24, 2026
Analysts and advertising experts are making predictions on where OpenAI will ta ...
- Google Agentic AI Meets Verified Data For Finance
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 25, 2026
Dun & Bradstreet is bringing its "Commercial Graph" into Google's Gemini Enterpri ...
- OpenAI Served Subpoena After Pausing AI Advanced Models
Performance Marketing Insider, Laurie Sullivan - Monday, August 24, 2026
Alabama issued a subpoena requiring OpenAI to respond to allegations of insufficie ...
- Microsoft Advertising's Agentic Playbook
Performance Marketing Insider, Laurie Sullivan - Friday, August 21, 2026
Microsoft Advertising on Friday released an agentic commerce blueprint to guide businesse ...
- IAB: AI Labeling Cuts Clickthroughs By A Third
Performance Marketing Insider, Laurie Sullivan - Thursday, August 20, 2026
"That cost is warranted where AI use could mislead consumers," an upda ...
- What Google's Purchase Of Spirit Airlines Data Means For Advertisers
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 19, 2026
Consumer data has become more than a record of historical transactions. ...
- ANA Urges Retail Media Framework, Measurement Consistency
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 18, 2026
The ANA found 55% of advertisers believe lack of consistent standards ...
- Google Ads To Eliminate Language Targeting In September
Performance Marketing Insider, Laurie Sullivan - Monday, August 17, 2026
The system will prioritize ads that match the language that the user ...
- OpenAI's New Revenue Officer Comes From Alphabet's Wiz
MediaDailyNews, Laurie Sullivan - Thursday, August 13, 2026
The appointment signals a move toward performance and metrics frameworks. OpenAI mu ...
- Apple Maps Rolls Out Ads, Locates Madison Avenue
MediaDailyNews, Laurie Sullivan - Friday, August 14, 2026
Apple is coming for media budgets from advertisers, and in return t ...
- Agency Feedback On Apple 'Ads On Maps' Runs Hot, Cold On Eligibility
Performance Marketing Insider, Laurie Sullivan - Friday, August 14, 2026
Agencies expect the ad unit, launched Friday, will have high-performance metrics f ...
- Yahoo Adds Real-Time Automated Ad Placement Options
MediaDailyNews, Laurie Sullivan - Wednesday, August 12, 2026
Yahoo DSP made its audience marketplace available through two data-driven practices ...
- ChatGPT Serves Ads In Results On Irrelevant Topics, Data Shows
MediaDailyNews, Laurie Sullivan - Tuesday, August 11, 2026
OpenAI's conversational engine found places to serve ads, deliver traffic and genera ...
- Zillow Takes Data Off-Site To Pinterest
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 12, 2026
The shift moves Zillow's ad business, Zillow Elevate, from custom onsite campaig ...
- Google Launching Agentic Tools For Ads, Analytics
MediaDailyNews, Laurie Sullivan - Monday, August 10, 2026
Google has announced AI and agentic experiences for Google Ads and Goog ...
- How WD-40 Used AI Video Amazon Ads To Boost Performance
Performance Marketing Insider, Laurie Sullivan - Friday, August 7, 2026
The company needed consumers to pay attention to a new product witho ...
- Snap Launches 'Human-First' AI-Powered MCP For Advertisers
MediaDailyNews, Colin Kirkland - Wednesday, August 5, 2026
Snapchat's Ads MCP server integration is now live, allowing advertisers to se ...
- Kroger Adds 'Product Listing Ads' To AI Shopping Assistant
MediaDailyNews, Laurie Sullivan - Tuesday, August 4, 2026
This week, Kroger Precision Marketing integrated product listing ads as new placemen ...
- Agentic Guardrails Create Custom Ad Framework
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 5, 2026
PubMatic has introduced a framework for its AgenticOS platform that provides t ...