The Interactive Advertising Bureau (IAB) announced that Alison Levin, NBCUniversal president of advertising and partnerships, has been appointed as chair of the IAB Board of
Directors for 2026.
Levin brings extensive experience working at companies throughout the industry, with time spent supporting clients at Roku, YuMe and IAC Advertising Solutions, among
others,
Alan Moss of Amazon Ads is stepping in as IAB Vice Chair. Before joining Amazon, he supported clients for 13 years at Google, and for three years at PayPal.
Both executive
have a strong foundation in advertising.
The appointments set the tone for a year of transformation and collaboration as AI reshapes the digital advertising industry.
This new
leadership team brings clarity, strategic vision, and operational expertise needed to guide the industry through what the IAB expects to be a disruptive year.
“I’ve been proud to
serve on the IAB Board during a time of tremendous growth and innovation for our industry,” Levin stated. “Taking the lessons I’ve learned along the way and from my predecessor
Shenan Reed, I look forward to continuing this work of bringing together diverse voices from across the ecosystem, helping brands and publishers embrace change, and ensuring our industry remains
focused on delivering value to consumers and marketers.”
Levin and Moss have committed
to support cross-industry collaboration that helps brands and publishers adapt to change while keeping the focus on long-term value for consumers and marketers, as measurement, responsible AI and
trust through standards take center stage, according to the announcement made Sunday.
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New 2026 IAB board of director members elected to a three-year terms include
include Brian Monahan, senior vice president at Albertsons Media Collective, which recently announced a new location in New York to remain close to ad agencies. Heidi Zak, co-founder and CEO of Thirdlove, has also been elected to a three-year term.
“As the digital industry embarks on another seismic shift driven by AI, our
industry must rethink everything from how we approach media, measurement, commerce, creativity, workflow, privacy, and consumer trust,” stated David Cohen, CEO of the IAB. “As IAB marks
its 30th year, I’m energized by the leadership Alison and Alan bring to tackle today’s complex landscape while building for what’s next."