
Celebrities Selena Gomez and Shay
Mitchell are getting the band back together.
“After last year’s collaboration sold out faster than you can say ‘Soft Pinch Liquid Blush,’ the two
female-founded brands are running it back with a sophomore drop of luggage, cosmetic bags, and other travel essentials — just in time for the holiday gifting (and vacation!) season,” according to Refinery29.
Besides both being actresses, Gomez is founder of Rare Beauty while
Mitchell is the founder and head of creative and design at Beis, a “cult-favorite” luggage company (according to Parade).
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“This time the partnership is expanding
from three travel and beauty accessories to an eight-piece assortment spanning luggage, travel essentials and color cosmetics,” according to WWD. “The collection comes in a new raspberry-colored
shade called ‘limitless.’”
The new collaboration follows their first limited-edition collection in 2025.
“Rare Beauty and Beis are among
two of the most popular celebrity brands, beloved for their wide variety of products that are thoughtfully made and ultra viral,” according to USA Today. “Any limited-edition launches are even more coveted by fans,
frequent flyers, and beauty lovers alike.”
The collection drops today on both brands’ websites.
“Rare Beauty also has a little more skin in the
game this time,” according to Marie Claire. “The $32 Cheek & Lip Set in the new shade Limitless is the first makeup bundle created for the Beis partnership and includes full-size
versions of the Soft Pinch Liquid Blush and Positive Light Luminizing Lip Gloss.”
The collaboration also continues the brands’ support of a cause close to Gomez’s
heart.
“Beis will once again support the Rare Impact Fund, which works to expand access to mental health services and education for young people,” according to
Parade. “The brand is making a donation and will participate in this
year’s Rare Impact Fund Benefit with an on-site gifting experience featuring the new collection.”