- Deutsch Drops LA From Name, Champions Independent Spirit
MAD, Fern Siegel - Thursday, September 26, 2024
"We are a company that has a history of reinventing itself," sa ...
- Management Team Buys Agency HZ, Rebrands To Notorious111
MAD, Steve McClellan - Wednesday, September 18, 2024
The Washington-area firm, founded in 1987, was acquired by WPP's Burson Co ...
- Tavern Rebrands Sizzler, Nostalgic Elements Update The Sizzle
Out to Launch, Fern Siegel - Friday, September 6, 2024
The sizzlin' ZZ's from the logo were repurposed. A 1950s cow masc ...
- BVK Rebrands University of Toledo/UToledo Health With One Identity
Out to Launch, Fern Siegel - Wednesday, September 4, 2024
Shot on location, spots feature actual students and teachers. ...
- Insurer FM Gets Brand Makeover, Launches First TV Ad Campaign
MAD, Steve McClellan - Thursday, August 29, 2024
The new advertising will premier August 29th as part of FM's tit ...
- Bulletproof's New Platform Favors Creative Disruption
MAD, Fern Siegel - Thursday, August 15, 2024
The 25-year-old indie brand agency refocuses strategy to defy convention. ...
- Verizon's Straight Talk Wireless Strikes Sponsorship Agreement With NASCAR
Marketing Daily, Danielle Oster - Thursday, July 25, 2024
Straight Talk Wireless will also be the official partner of the Homestead-Mia ...
- Spotify Invests In Ad Business Through Rebranded Ads Manager
MediaDailyNews, Colin Kirkland - Wednesday, July 24, 2024
The rebranded Spotify Ads Manager has been redesigned to simplify the navigati ...
- Think Before You Brand
Marketing Insider, Tommy Henvey - Friday, July 19, 2024
When rebranding legacy brands, don't deny your brand's history -- and maximi ...
- EchoStar Revamps Boost Brand Under Unified Boost Mobile
Marketing Daily, Danielle Oster - Monday, July 22, 2024
Boost Mobile is rebranding as it introduces a new 5G network a ...
- Just Call It Monks: S4 Capital's Media.Monks Gets A Major Overhaul
MAD, Steve McClellan - Friday, July 19, 2024
It's designed to simplify operations and includes a transition to two ma ...
- Hallmark Rebrands Streamer: 'Hallmark+' To Debut
Television News Daily, Wayne Friedman - Thursday, July 11, 2024
In addition to movie content, Hallmark says Hallmark Movies Now will inclu ...
- Media-Buying Management Platform Advocado Rebrands As Veil
MediaDailyNews, Joe Mandese - Tuesday, July 2, 2024
The name change leans into the patented VEIL (video encoded visible ligh ...
- Dentsu Rebrands For Future, Touts 'Innovating To Impact' Tagline
MediaDailyNews, Joe Mandese - Thursday, May 16, 2024
The global branding reboot draws on its 120-year heritage, but leverages i ...
- Code And Theory Leads ETS Global Rebranding Project
MAD, Steve McClellan - Friday, April 19, 2024
While some have criticized its approach, the 75-year-old company is doubling do ...
- Behind the Manischewitz Rebranding
CPG Insider, Danielle Oster - Friday, April 5, 2024
The effort attempts to broaden the 130-year-old company's appeal, as it al ...
- Will Microsoft Drop Bing Brand For A More Integrated Copilot Search?
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 26, 2024
Microsoft has been pushing to integrate generative AI into all its product ...
- Hanson Dodge Leads Potawatomi Ventures Rebranding
Out to Launch, Steve McClellan - Friday, March 15, 2024
Milwaukee-based Hanson Dodge has done B2B rebranding effort for the Potawatomi Busine ...
- Thompson Reuters Unveils First Brand Makeover In 16 Years
MAD, Steve McClellan - Tuesday, March 12, 2024
With help from Stagwell agency Code and Theory, the company's visual identit ...
- Agency Merger Rebrands As Involved Media USA, Expands Global Capabilities
MAD, Fern Siegel - Wednesday, February 21, 2024
The principals say the alliance offers a boutique agency experience with mo ...
- Stagwell Agency Team Launches New Brand Identity
MAD, Steve McClellan - Tuesday, February 20, 2024
The rebranding includes a shortening of the New York and Fort Lauderdale-locat ...
- Toledo Museum of Art Revamps Logo To Reflect Brand's Mission
Out to Launch, Fern Siegel - Monday, February 19, 2024
The new dynamic design symbolizes the transformative nature of change. ...
- Google Bard Becomes Gemini With Paid, Free Services
MediaDailyNews, Laurie Sullivan - Thursday, February 8, 2024
Google on Thursday moved into the "Gemini Era," rebranding its Bard technolo ...
- Pretty In Pink: Crumbl Cooks Up New Logo
MAD, Fern Siegel - Monday, December 18, 2023
"Fans crave the blissful sugar-high of novelty," says Turner Duckworth's ECD An ...
- OpenX Rebrand Gives New Meaning To 'TV+,' Simulmedia Says It Violates Trademark
MediaDailyNews, Joe Mandese - Wednesday, November 22, 2023
"I'm totally surprised, because when you're going to rename your platform y ...
- Microsoft To Make Its Own AI Chips, Rebrands Bing Chat
MediaDailyNews, Laurie Sullivan - Wednesday, November 15, 2023
Microsoft unveiled its first AI chip and cloud-computing processor to gain great ...
- With Rebranding, Zales Gives Love A Reality Check
Retail Insider, Sarah Mahoney - Wednesday, November 15, 2023
The jewelry retailer looks to reverse sales slump with down-to-earth imagery ...
- Ronzoni Debuts Visual Refresh, Vintage Brand Gets Modern Look
MAD, Fern Siegel - Tuesday, November 7, 2023
The rebrand respects Ronzoni's 108-year heritage while evolving with the times, ...
- Code And Theory Rebrands Real Estate Giant Trammell Crow
MAD, Steve McClellan - Wednesday, October 11, 2023
The rebranding effort comes as the CBRE subsidiary accelerates its global expansi ...
- Patreon Reinvents Itself With New Look, Mobile App, Creator Features
MediaDailyNews, Colin Kirkland - Wednesday, October 4, 2023
"We're no longer a membership company - we're a creator fandom company ...