- Barrington Media Group Rebrands As BMG360
Email Marketing Daily, Ray Schultz - Wednesday, March 22, 2023
Founded in 2003, BMG360 offers online and offline marketing services. ...
- FuboTV Changes Name To Fubo, Launches Ryan Reynolds Maximum Effort Campaign
Television News Daily, Wayne Friedman - Tuesday, March 21, 2023
FuboTV is changing its name to just Fubo, with a push ...
- Albertsons Brand Transformation Spotlights Role Food Plays In Our Lives
Retail Insider, Sarah Mahoney - Wednesday, March 1, 2023
New platform includes campaign it will adapt in all its "banners," includi ...
- TransUnion Rebrands, Explains 'Tru' Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 22, 2023
TransUnion has rebranded its global data solutions, combining thousands of B2B produ ...
- TransUnion Rebrands Global Data Products As 'Tru'
Email Marketing Daily, Ray Schultz - Tuesday, February 21, 2023
TransUnion's "Tru" rebrand organizes thousands of B2B product lines into seven, maki ...
- Flamme Relationship App Rebrands With New 'Ask Me Anything' AI Feature
Digital News Daily, Colin Kirkland - Tuesday, February 14, 2023
On Valentine's Day, Flamme introduced an AI-powered tool that invites people ...
- DDB Fresh Revamps As Indie Agency Imminent
MAD, Fern Siegel - Monday, February 13, 2023
The agency remains focused on fashion and design and the production ...
- Lee Enterprises SaaS Division Rebranded As BLOX Digital
Publishers Daily, Ray Schultz - Monday, February 6, 2023
The former TownNews unit, now called BLOX Digital, helps content producers conne ...
- Privacy Pickle: Consumers Love Email, But Brands Must Avoid The Creep Factor
Email Insider, Ray Schultz - Thursday, January 19, 2023
Marigold has announced global survey results with the 2023 Consumer Trends Ind ...
- Streamer/Cable Network Epix Rebrands, Changes Name To MGM+
Television News Daily, Wayne Friedman - Monday, January 16, 2023
The new moniker took effect Jan. 15, to coincide with the relea ...
- With Rebrand Talon Encourages The World To 'Think Outside'
MAD, Steve McClellan - Wednesday, November 30, 2022
The nearly 10-year-old agency says the makeover is designed to reinforce i ...
- Zoom Strengthens Rebrand Message With Ad Series
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 1, 2022
The first ad in the series created by agency 72andSunny aired la ...
- Spark Foundry: Already Time To Rebrand The Metaverse
MediaDailyNews, Joe Mandese - Monday, October 24, 2022
The agency did not offer a new name for the metaverse, ju ...
- Stagwell Media Network Expands, Rebrands
MAD, Steve McClellan - Monday, October 10, 2022
The network added several creative shops in August and has been renam ...
- 50,000feet Helps Axiom Consulting Morph Into Lotis Blue
Out to Launch, Steve McClellan - Wednesday, October 5, 2022
Axiom Consulting Partners has rebranded as Lotis Blue. The rebranding effort w ...
- Take Two: New Spot Highlights STARZPLAY's Emotional Rebrand As Lionsgate+
MAD, Fern Siegel - Monday, October 3, 2022
The new integrated campaign "It Lives on Lionsgate+" is a cross-platform effo ...
- Dynamic Marketing Systems Rebrands As Truelio
Email Marketing Daily, Ray Schultz - Monday, October 3, 2022
The relaunch follows agency's merger with Muse Marketing + Creative. ...
- TMA Gives Itself A Makeover
MAD, Steve McClellan - Monday, September 19, 2022
The makeover is designed in part to "reintroduce itself" to clients, prospect ...
- Samsung TV Plus Rebranded, Sees Growth In Viewing Hours
Television News Daily, Wayne Friedman - Tuesday, August 30, 2022
As its free, ad-supported TV/video on-demand service is rebranded today, Samsung Electroni ...
- In First-Ever Brand Ads, Rite Aid Aims For 'Radical Empathy'
Marketing Daily, Sarah Mahoney - Friday, August 19, 2022
The drug retailer's new campaign hopes to tell younger moms it's ...
- Luna Market Rebrands To Insomnia Labs To Guide Brands Through Metaverse, Web3
Digital News Daily, Colin Kirkland - Wednesday, August 17, 2022
Metaverse ad agency Luna Market has rebranded to Insomnia Labs, a We ...
- J. Jill's 'Welcome Everybody' Built On Intentional Ease
Retail Insider, Sarah Mahoney - Wednesday, August 17, 2022
With a new take on size inclusivity and personal style, J. Ji ...
- Call It XDA: The XD Agency Revises Its Branding
Mediapsssst, Richard Whitman - Tuesday, August 9, 2022
The rebrand includes a new website and positioning, which is now "Crea ...
- Creative Templating Platform Lucidpress Rebrands As Marq
Email Marketing Daily, Ray Schultz - Wednesday, July 27, 2022
The Marq platform allows firms to deliver content to their audiences on-bran ...
- Uniball No Longer: Just Call It Uni
MAD, Steve McClellan - Wednesday, July 6, 2022
The 135-year-old writing instrument company has unveiled a rebranding executed with i ...
- New Agency Joia Paris Promises One-Shot Campaigns
MAD, Fern Siegel - Monday, June 20, 2022
Joia Paris will create two campaign ideas in a two-week period. T ...
- GSK's New Brand Identity Merges Tech, Science
MAD, Fern Siegel - Monday, June 13, 2022
The redesign retains the GSK name and orange logo, but the curv ...
- Lab Tested: Insomnia's Cookie-vation Experience
The MediaPost Cases, Lisa Singer - Wednesday, July 6, 2022
As Insomnia Cookies sought to rebrand its late-night snacking model around n ...
- Brand X Rebrands As Fazer, Focuses On Early-Stage Growth Companies
MAD, Fern Siegel - Tuesday, May 31, 2022
"Our methodology is focused on a strategy called de-positioning, which highlights ...
- The 'FT''s Lux Glossy, 'How To Spend It,' Rebrands As 'HTSI'
Publishers Daily, Ray Schultz - Tuesday, May 31, 2022
The magazine will offer new interpretations of the letter "s" beyond t ...