- Can NYSC Make A Comeback?
Marketing Daily, Sarah Mahoney - Friday, September 22, 2023
With a merger, new leadership and post-pandemic pep, the chain has b ...
- New York Botanical Garden Refreshes Brand
MAD, Fern Siegel - Thursday, September 14, 2023
From brand strategy to a new logo, the revamp will showcase wh ...
- LG Electronic Revamps Visuals, Pushes 'Life's Good' Mission
MAD, Fern Siegel - Thursday, August 31, 2023
The 3D billboard and social channels display newly created LG characters ...
- Will Max Be The Next Netflix - Or Maybe Just 'John From Cincinnati'?
TV Watch, Wayne Friedman - Wednesday, August 30, 2023
Even HBO has had programming clunkers. "John From Cincinnati" started up rig ...
- X Offers $250 Ad Credits To SMBs That Invest In Its Platform
MediaDailyNews, Colin Kirkland - Wednesday, August 23, 2023
X is offering a "one-time ad credit of $250 USD" to eve ...
- Betting The NFL Season: Even Stronger Sports Gambling TV Ad Spend?
Television News Daily, Wayne Friedman - Friday, August 18, 2023
Sports gambling marketing is poised for more sharp gains as a growi ...
- Michaels Rebrands On The Joy Of Saying 'I Did It'
Marketing Daily, Sarah Mahoney - Wednesday, August 16, 2023
The retailer is repositioning itself as the source of creative inspiration, celebrati ...
- X CEO Yaccarino Backs Rebrand, New Features, 'Client Council' Return
Digital News Daily, Colin Kirkland - Thursday, August 10, 2023
X CEO Linda Yaccarino explained why the platform was rebranded, how t ...
- Forget Streaming 'Churn' - Worry About Subscriber Burn
TV Watch, Wayne Friedman - Wednesday, August 9, 2023
Some established streamers are seeing quarterly or monthly declines. AMC recently sa ...
- X Renames TweetDeck, Makes It A Subscriber-Only Feature
Digital News Daily, Colin Kirkland - Thursday, August 3, 2023
X, formerly Twitter, has renamed its tweet management and scheduling interface TweetDe ...
- Apple: Now There's An X App For That
Digital News Daily, Colin Kirkland - Monday, July 31, 2023
Apple has now accepted the new name of "X" on its A ...
- Tennent's Lager Debuts New Look, Campaign
MAD, Fern Siegel - Friday, July 28, 2023
The last visual makeover was 2018. It's also the first work produc ...
- Microsoft Advertising Goes Through 'Transformation,' Rebrands Xandr, PromoteIQ
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 27, 2023
Microsoft Advertising is rebranding its products, strategy and services, combining and renami ...
- Twitter Rebrands To 'X,' Begins Transformation To 'Everything App'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 24, 2023
Twitter has officially rebranded to "X" after owner Elon Musk changed i ...
- OnStar Helps General Motors Emphasize Technology
Marketing Daily, Tanya Gazdik - Monday, July 24, 2023
The campaign is targeted toward technologically minded Gen Z and millennial driver ...
- D.C. Agency 'January Third' Rebrands Itself Because Of, Well, You Know
Marketing Politics Weekly, Joe Mandese - Friday, July 21, 2023
Imagine launching a new ad agency named "Pearl Harbor" in Hawaii ...
- Bit-O-Honey Candy Rebrands To Attract Younger Demos
MAD, Fern Siegel - Tuesday, July 18, 2023
Bit-O-Honey is a nearly 100-year-old candy bar. And it's getting a makeo ...
- Rebranded As Archer, Memphis Agency Charts Future
MAD, Fern Siegel - Wednesday, June 21, 2023
The agency is now at an "inflection point," according to CEO Ru ...
- Tremor International Rebrands As Nexxen
Digital News Daily, Karlene Lukovitz - Monday, June 12, 2023
All of its platforms and business units will now incorporate the n ...
- Mediaocean Divests Planning System To SMI, SQAD Parent Guideline
MediaDailyNews, Joe Mandese - Monday, June 12, 2023
Guideline is the new name of PC Dreamscape, the private equity-backed med ...
- FCB London Rebrands As Center For Global Clients
MAD, Fern Siegel - Wednesday, May 24, 2023
FCB London was the agency's first international office when it was establish ...
- New 'Max' Hikes Price With Expanded Roster Of Films/TV Shows
Television News Daily, Wayne Friedman - Monday, May 22, 2023
Beginning May 23, the WBD streaming service rebranded as "Max" will boo ...
- Kona Brewing Co. Is Now Kona Big Wave
MAD, Steve McClellan - Tuesday, May 16, 2023
The lager beer brand has undergone a brand relaunch designed to rea ...
- Take Two: Nickelodeon Revamps Splat Logo
MAD, Fern Siegel - Thursday, May 11, 2023
Nickelodeon has returned to its familiar splat logo in a new bra ...
- Sendinblue Rebrands, Reflecting Expanded CRM Offering
Email Marketing Daily, Ray Schultz - Thursday, May 4, 2023
Only 31% of the new Brevo's clients use the digital marketing platfo ...
- Jaguar Land Rover Rebrands As JLR
Marketing Daily, Tanya Gazdik - Thursday, April 20, 2023
"Range Rover, Discovery and Defender will continue to be powered by t ...
- Facet Rebrands, Leads Seismic Shift In Financial Planning
MAD, Fern Siegel - Friday, April 14, 2023
The firm has undergone a brand transformation and upgraded its virtual custom ...
- WBD's New Streamer Name Max Says It All Without Plus Sign
TVBlog, Adam Buckman - Friday, April 14, 2023
The brand-naming of Warner Bros. Discovery's new streaming service Max stands o ...
- Premium Streamer HBO Max To Rebrand As 'Max', Combining Discovery+ Content
Television News Daily, Wayne Friedman - Wednesday, April 12, 2023
The new "Max" will start up May 23, offering TV and movi ...
- Experts Give Their Take On Logo Redesigns For Pepsi, Nokia, Fanta
Marketing Daily, Todd Wasserman - Wednesday, April 5, 2023
Branding experts shared their perspective and reactions to new logo designs f ...