- 50,000feet Helps Axiom Consulting Morph Into Lotis Blue
Out to Launch, Steve McClellan - Wednesday, October 5, 2022
Axiom Consulting Partners has rebranded as Lotis Blue. The rebranding effort w ...
- Take Two: New Spot Highlights STARZPLAY's Emotional Rebrand As Lionsgate+
MAD, Fern Siegel - Monday, October 3, 2022
The new integrated campaign "It Lives on Lionsgate+" is a cross-platform effo ...
- Dynamic Marketing Systems Rebrands As Truelio
Email Marketing Daily, Ray Schultz - Monday, October 3, 2022
The relaunch follows agency's merger with Muse Marketing + Creative. ...
- TMA Gives Itself A Makeover
MAD, Steve McClellan - Monday, September 19, 2022
The makeover is designed in part to "reintroduce itself" to clients, prospect ...
- Samsung TV Plus Rebranded, Sees Growth In Viewing Hours
Television News Daily, Wayne Friedman - Tuesday, August 30, 2022
As its free, ad-supported TV/video on-demand service is rebranded today, Samsung Electroni ...
- In First-Ever Brand Ads, Rite Aid Aims For 'Radical Empathy'
Marketing Daily, Sarah Mahoney - Friday, August 19, 2022
The drug retailer's new campaign hopes to tell younger moms it's ...
- Luna Market Rebrands To Insomnia Labs To Guide Brands Through Metaverse, Web3
Digital News Daily, Colin Kirkland - Wednesday, August 17, 2022
Metaverse ad agency Luna Market has rebranded to Insomnia Labs, a We ...
- J. Jill's 'Welcome Everybody' Built On Intentional Ease
Retail Insider, Sarah Mahoney - Wednesday, August 17, 2022
With a new take on size inclusivity and personal style, J. Ji ...
- Call It XDA: The XD Agency Revises Its Branding
Mediapsssst, Richard Whitman - Tuesday, August 9, 2022
The rebrand includes a new website and positioning, which is now "Crea ...
- Creative Templating Platform Lucidpress Rebrands As Marq
Email Marketing Daily, Ray Schultz - Wednesday, July 27, 2022
The Marq platform allows firms to deliver content to their audiences on-bran ...
- Uniball No Longer: Just Call It Uni
MAD, Steve McClellan - Wednesday, July 6, 2022
The 135-year-old writing instrument company has unveiled a rebranding executed with i ...
- New Agency Joia Paris Promises One-Shot Campaigns
MAD, Fern Siegel - Monday, June 20, 2022
Joia Paris will create two campaign ideas in a two-week period. T ...
- GSK's New Brand Identity Merges Tech, Science
MAD, Fern Siegel - Monday, June 13, 2022
The redesign retains the GSK name and orange logo, but the curv ...
- Lab Tested: Insomnia's Cookie-vation Experience
The MediaPost Cases, Lisa Singer - Wednesday, July 6, 2022
As Insomnia Cookies sought to rebrand its late-night snacking model around n ...
- Brand X Rebrands As Fazer, Focuses On Early-Stage Growth Companies
MAD, Fern Siegel - Tuesday, May 31, 2022
"Our methodology is focused on a strategy called de-positioning, which highlights ...
- The 'FT''s Lux Glossy, 'How To Spend It,' Rebrands As 'HTSI'
Publishers Daily, Ray Schultz - Tuesday, May 31, 2022
The magazine will offer new interpretations of the letter "s" beyond t ...
- Swiss Email Privacy Firm ProtonMail Rebrands As Proton
Email Marketing Daily, Ray Schultz - Friday, May 27, 2022
The company offers an encrypted email service and vows to bring "priva ...
- What Facebook's Move To Meta Reveals About Rebranding
Digital News Daily, Mark DiMassimo - Thursday, May 12, 2022
Meta is shifting from a "Be Bold" mission statement to six n ...
- TowerData And FreshAddress Rebrand As AtData
Email Marketing Daily, Ray Schultz - Monday, May 2, 2022
The firms announced their merger last October, and have combined their servi ...
- Accenture Interactive Rebrands To Accenture Song
MAD, Steve McClellan - Tuesday, April 26, 2022
More than 40 units will rebrand to the new name. One excepti ...
- IMDb TV Rebrands As Amazon Freevee
Television News Daily, Wayne Friedman - Wednesday, April 13, 2022
Looking to hype up its free, ad-supported streaming TV channel, Amazon ...
- Grey London Rebrands As They London, Shows Solidarity With Trans Community
MAD, Fern Siegel - Monday, April 4, 2022
The decision reflects political decisions in the U.K. It's the second ti ...
- MeritB2B Changes Name To Anteriad In Rebranding
Email Marketing Daily, Ray Schultz - Thursday, March 31, 2022
The company acquired True Influence in late 2021, one of three rece ...
- Foundry, Formerly IDG, Builds Marketing Tech To Support Ad Targeting In-House
Data & Programmatic Insider, Laurie Sullivan - Monday, March 21, 2022
Foundry took off in a new direction in February to combine first-par ...
- S4M Rebrands To Ask Locala With Focus On Local Data For Omnichannel Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 3, 2022
S4M, which provides data that brings consumers into local businesses, rebranded ...
- Worldata Agency Unit Rebrands To Outcome Media
Email Marketing Daily, Ray Schultz - Friday, February 25, 2022
The rebranded division offers email marketing, demand generation and other services. ...
- Stagwell Rebrands Assembly To Humanize It, 'Create A Sense Of Accessibility'
MediaDailyNews, Joe Mandese - Tuesday, February 22, 2022
The move follows Stagwell's decision last month to retire one of i ...
- Economist Group Gets Geometric Rebrand From Wolff Olins
MAD, Fern Siegel - Friday, February 18, 2022
The design creates a "red thread" theme between the different B2B bra ...
- For Big Media Companies, Branding Is Paramount
TVBlog, Adam Buckman - Friday, February 18, 2022
Two big TV companies are adopting new names based on two ...
- Colgate-Palmolive Launches Campaign To Rebrand Oral Health
MAD, Steve McClellan - Tuesday, February 15, 2022
Despite the evidence and risks involved, Colgate asserts, very few people understa ...