• by Fern Siegel , August 15, 2024

The 25-year-old Bulletproof brand agency has a new strategy and platform: Create Desire Through Disruption.

Calling itself the world’s largest brand agency, the U.K.-based Bulletproof has worked with Johnnie Walker, Cadbury, Toblerone and White Claw Seltzer.

“The past five years alone have seen a massive change in the business landscape,” says Gush Mundae, CEO-founder of Bulletproof. “More than ever, to drive growth, standout and fandom for brands, clients need unrivaled creativity at a global scale. We understand the changing needs of brand owners; they need confidence their agency partner can deliver.”

Bulletproof’s expanded service offers an end-to-end approach — from strategy to innovation campaign activations.  

The agency also announced new appointments: Sonia Abdipour, global head of innovation, previously at The Kraft Heinz Company, is based in London. In North America, Stefanie Kubanka joins as managing director from Havas and IPG. Two senior strategy directors, Sara Cobaugh and Greg Eckelman, join from Butchershop and Grey, respectively.

In addition, Bulletproof opened an outpost in Dubai. 

Andi Davids, global strategic business director, Bulletproof, added: “We need disruption, to challenge existing thought patterns and behaviors. This is why history’s most desirable brands are those who defy convention, innovate and show us new realities. They know desires aren’t found. They’re made.”

The agency has offices in London, New York, Singapore, Amsterdam, Sydney, Shanghai and Melbourne.