Seattle Chocolate is no more. It's rebranded into Maeve.

While the company name is new, the mission — to empower women and support cocoa farmers — remains. The goal is visibility beyond Seattle.

To underscore the change, brand agency Young Jerks revamped the packaging. Inspired by the legendary Irish warrior queen, Maeve represents strength, boldness and a fearless approach to chocolate. The company's colorful rebrand is a reminder that chocolate can be sourced responsibly.

Ads done in-house run across Google/social, while Young Jerks is also creating OOH billboards to run in Seattle next month.

"Maeve represents everything we've always stood for — transparency, joy and making a meaningful impact through chocolate," says Jean Thompson, owner-CEO of Maeve.

Founded in 1991, Seattle Chocolate is known for truffle bars and bonbons. Now, with Maeve, the brand is offering fun flavors in lively packages, such as Maeve's Dark Chocolate Medley and Maeve Loves You Bonbon box.

Maeve's truffle bar flavors include Magical Mint and San Juan Salted Toffee, while bonbons come in various flavors, such as creme brulee crackle and blackberry bramble.

The rebrand is available at maevechocolate.com and retailers nationwide.

Young Jerks' client work has included Edge shaving cream, Parch agave cocktail, Wildfish salmon and Mr. Black coffee liqueur.