Brynna Aylward has been named Chief Creative Officer for Carmichael Lynch, based in Minneapolis. Her charge is to sustain its flagship client roster, which includes Subaru, Comcast’s Xfinity and Butterball, while attracting top talent to the IPG-owned agency.

Previously, she was the first CCO at adam&eveDDB in New York. There, she did brand work for Kroger, Nathan’s Famous, JetBlue, Disney and Lipton. Before that, she was executive creative director at GUT Toronto, handling the Tim Hortons, GoodLife Fitness, Gund, Mitsubishi and Microsoft accounts. Earlier in her career, she was an associate creative director at EnergyBBDO.

“At a time when many agencies specialize in either traditional brand storytelling or emerging channels, like social and experiential, Carmichael Lynch is uniquely positioned to deliver both — combining iconic brand-building with fully integrated capabilities,” Aylward said.

She reports to CEO Stacy Janicki.

“Some hires fill a role. Others define what’s next. Brynna’s record of award-winning work, building standout teams and growing creative talent makes her the right leader for this moment in our agency’s story,” Janicki added. 

Aylward was ranked as No. 10 executive creative director in the U.S. by the One Show in 2022.

Currently based in New York, she will relocate to Minneapolis this spring. Carmichael Lynch merged with Tierney in 2024 to expand its capabilities. Tierney rebranded as CL's Philadelphia office.