The Starr Conspiracy, a Fort Worth, Texas-based marketing agency, is now TSC.
Known for its work with top tech companies, TSC also announced a new CEO – Ashley Bernard. She has shared
the role with Bret Starr, TSC's founder for a year. Starr now moves to chief AI officer.
Bernard has been with the company for over a decade.
The rebrand underscores TSC's new
direction, as tech changes, so does marketing. It also signals the agency's new leadership and investment in AI.
"There is literally no one in the world that I trust more to lead us into the
future during such transformative times," Starr said. "Ashley has a clear vision for our agency and a spotless track record of achievement and success. Our agency is stronger with her at the
helm."
Two other members of senior management will expand their roles.
Racheal Bates, vice president of customer experience, and JJ La Pata, vice president of digital strategy and
insights, will help propel the agency's approach to radical go-to-market strategies, experience design and sales alignment.
"At TSC, we don't believe in just optimizing old models," said
Bernard. "We blow them up and create something entirely new."
advertisement
advertisement