- How Audio Investments Increase Branded Search Volume
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 7, 2025
How do podcasts, streaming and radio drive actions and connect consumers wi ...
- Turo Thrust Into Spotlight After Terrorist Incidents
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, January 2, 2025
The incidents raise questions about the app's vetting process and security measure ...
- Omnichannel Strategies Seek To Fill Gaps In Fragmented Media
Research Intelligencer, Robert Williams - Monday, December 23, 2024
Broad brand awareness and personalized outreach not only capture attention but al ...
- Dentsu Demonstrates How To Make Logos And Influence People
MediaDailyNews, Joe Mandese - Monday, December 16, 2024
Dentsu this morning unveiled a new dedicated influencer marketing practice, including ...
- BTS REWIND: Why This Hallmark VP Cares Enough to Do the Very Best
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 8, 2021
Alexis Kerr is proof that great things can happen when you perseve ...
- Maybelline Updates Jingle For TikTok Era To Cross Global Boundaries, Generations
Performance Marketing Insider, Laurie Sullivan - Friday, October 25, 2024
How do you update something as powerful and influential as the 19 ...
- Amazon Launches Its First YouTube Original Branded Content Series
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 22, 2024
Students have a wish list to fulfill. Amazon's new branded series exclusive ...
- Like It Or Not, Victoria's Angels Are Back
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, October 16, 2024
This year's fashion show felt more empowering to women rather than demeanin ...
- I'm A Cool Rocking Blogger In The U.S.A.
Red, White & Blog, Joe Mandese - Friday, October 4, 2024
What do Bruce Springsteen, Liz Cheney and "Red, White & Blog" ha ...
- Bad Means Better
Planning & Buying Insider, J. Walker Smith - Wednesday, October 2, 2024
Finding value in low consumer satisfaction is not how marketers think. B ...
- How This Taste Of Koko Founder Is Influencing The Marketing World
Brand Insider: Behind The Scenes, Lisa Singer - Friday, October 4, 2024
With no grand plan in mind, A Taste of Koko's founder, Ja ...
- Give Me BIMI: Gmail Allows Brands To Place Logos In Emails - With No Trademark
Email Insider, Ray Schultz - Wednesday, September 25, 2024
New CMC certificates will allow smaller brands without a trademark to levera ...
- Tupperware Name Will Survive Bankruptcy
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, September 22, 2024
The company has suffered from genericization, which is when a brand na ...
- It's Not HBO, It's Just TV: HBO Now Just Another Network?
TV Watch, Wayne Friedman - Tuesday, September 17, 2024
The new Charter-Warner Bros. carriage deal now has long-time premium, ad-free ...
- Consumers Left Wanting: They Feel Overlooked By Advertisers
Publishing Insider, Ray Schultz - Thursday, September 12, 2024
Many shoppers dislike hyper-targeting and find many ads irrelevant despite targeting, accordi ...
- Campbell's Soup Aims To Drop 'Soup'
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, September 11, 2024
Nearly half the company's sales come from snacks, including such brands ...
- TikTok To Sponsor Washington D.C. Sports Teams Across Leagues
MediaDailyNews, Colin Kirkland - Tuesday, September 10, 2024
TikTok will be the first to have its logo featured on t ...
- Which Insurance Company Has The Rock Of Gibraltar As Its Logo?
Brand Insider, Barbie Romero - Tuesday, September 10, 2024
Which insurance company made the "Rock of Gibraltar" its company symbol ...
- What's Left For Linear TV Businesses? Perhaps Iconic TV Brand Names
TV Watch, Wayne Friedman - Tuesday, September 10, 2024
HBO is a brand name that was removed from a newly creat ...
- AI Simulates How Consumers Will Respond Before Ads Run
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 3, 2024
Using decades of survey-based research, Ipsos built a method that uses ...
- Hormel Toasts The Mr. Peanut Fan Club
Marketing Daily, Sarah Mahoney - Monday, August 12, 2024
A new film celebrates the Peanut Pals, the enthusiastic collectors of bra ...
- What's Left For Linear TV Businesses? Perhaps Iconic TV Brand Names
TV Watch, Wayne Friedman - Thursday, August 8, 2024
HBO is a brand name that was removed from a newly creat ...
- Vault49 Adds McTigue, Kirby As Strategy And Client Directors
MAD, Fern Siegel - Friday, August 2, 2024
They will work together on the Diageo account. McTigue will also foc ...
- Spirit Airlines Aims To Reinvent Itself
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, July 31, 2024
The airline is hiring an advertising agency to help in its rebrandi ...
- Think Before You Brand
Marketing Insider, Tommy Henvey - Friday, July 19, 2024
When rebranding legacy brands, don't deny your brand's history -- and maximi ...
- Right-Wing Billionaire Boosted John Deere DEI Rollback
Marketing Daily, Danielle Oster - Monday, July 22, 2024
A conservative legal advocate appears to be helping finance efforts to spre ...
- EchoStar Revamps Boost Brand Under Unified Boost Mobile
Marketing Daily, Danielle Oster - Monday, July 22, 2024
Boost Mobile is rebranding as it introduces a new 5G network a ...
- Google, Meta, Microsoft Modality Features Show Different Future For Advertising
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 2, 2024
Google plans to introduce a set of new machine learning features und ...
- Ram, Porsche Rank Highest In Quality, Per J.D. Power
Drive Time, Tanya Gazdik - Monday, July 1, 2024
"It is not surprising that the introduction of new technology has challeng ...
- Boy Scouts Rebrands To Scouting America
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, May 12, 2024
"We are opening this up so that we say, really, 'Scouting ...