Tag results for "brand image"
- To Stunt Or Not To Stunt - That's Really Not The QuestionOne quandary facing strategists is whether to focus on the fundamentals ...
- 'Never Surrender' -- Aka, The Perfect Trump ShoesThey are golden and remarkably ugly, although someone had a sense ...
- Kepler Refreshes Brand Identity, Embraces 'Future,' InnovationThe revitalized visual identity mirrors Kepler's progressive mindset and legacy of embraci ...
- Buppie PowerThat throaty roar you hear is Black America waking up to reali ...
- Google Joins C2PA Steering Committee, Adobe General Counsel Calls It 'Major Milestone'The C2PA's Content Credentials, which act like a nutrition label for digit ...
- Angel Soft Packages New Look, Based On Animated SpotThe Angel character replaced the brand's photo-realistic baby, which had appeared ...
- Ocean Spray Launches New Visual Identity, Supports 'Wildy Uncommon' VisionThe juice's new look targets millennials to older Gen-Z audiences. ...
- Walmart Expands Generative AI Search ExperiencesWalmart opened up access to a generative AI tool that allows shoppe ...
- Bud Light Drew Most Consumer Attention For Damage To BrandNews coverage of the Bud Light firestorm received more than 11 milli ...
- Nationwide CMO's Campaign To Keep A Positive Brand IdentityListening to Ramon Jones, EVP/CMO of Nationwide Mutual Insurance Company, describe busines ...
- Advertisers Challenged By TikTok Deepfakes Of Hamas VictimsTikTok has had difficulty moderating deepfake videos of Hamas victims as bran ...
- Will Other Media Sellers Tell Clients To 'F-' Off?After Elon Musk told major brand advertisers to "go f-" themselves, wh ...
- Google Search Ads Found Showing In Porn, Other Questionable PlacesGoogle Search Partners, a network of third-party sites, has been serving so ...
- Economic Strains Widen Gulf Between Brand Values, Value BrandsConvenience and cost trump values for many consumers in the United Sta ...
- Racism Against Native Americans May Be Embedded in Your BusinessNative American Heritage Month is a time to recognize the ancestry a ...
- Consumers On Guard: They Don't Trust AI - And Are Not Fond Of EmailThe most popular channel is websites, followed by mobile apps, Storyblok repo ...
- A Better Steward Than BrandsWhen social issues are added to a brand's portfolio, purpose is oft ...
- A Failure To CommunicateShallow research and aimless messaging have put Democrats -- and democracy ...
- Mazda Reaches 'Across The Chasm' With PurposeA brand is "every experience people have with that organization, what th ...
- Former Auto CMO Shares What Attracted Her To Tractor SupplyTractor Supply customers are warm, friendly and resourceful, says CMO Kimberley Gardine ...
- Consumers Will Drop Influencers, Brands Whose Values Conflict With TheirsMany consumers also will stop following social influencers whose values aren't alig ...
- Brands Need To Get Serious, At Least A LittleConsumers have had enough of brands that try too hard. "Being wei ...
- Tracee Ellis Ross Wants Women To Love Their HairActor turned entrepreneur Tracee Ellis Ross founded Pattern Beauty, a Black-owned, Black-centered hairca ...
- Porsche, Toyota, Ford Score Highest In Brand LoyaltyCustomer loyalty is a team effort, says Joe Lawrence, executive vice preside ...
- IHG's Hotel Indigo Unveils Multimllion-Dollar Effort"For our guests, Hotel Indigo isn't just a place to stay ...
- Honda Keeps Dreaming In Brand EffortThe effort features a brand mural debuting in New York and L ...
- Mitsubishi, Infiniti Tops In Customer ExperienceConsumers are willing to pay higher prices, but expect a premium experienc ...
- Neuro Research Shows Ads Aligned With Video Content Have Stronger ImpactResearch on the human brain and CTV advertising suggests ads that ali ...
- New York Botanical Garden Refreshes BrandFrom brand strategy to a new logo, the revamp will showcase wh ...
- Gucci Targets 'True' Luxury CustomersGucci has opened a new 15,000-square-foot megastore as its London flagship. It comes ...
