- Music Aside, Jimmy Buffet Was An Astute Marketer
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 5, 2023
Along with his timeless classics, musician Jimmy Buffet created a billion-dollar empi ...
- Exclusive: Polestar North America Top Exec Shares Marketing Approach
Drive Time, Tanya Gazdik - Tuesday, September 5, 2023
"We've added voiceovers for our commercials with American accents," Hembrough tells "DriveTime ...
- JC Penney Repositions With New 'Make It Count' Campaign
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, August 31, 2023
In reintroducing people to the 121-year-old brand, the retailer is aiming f ...
- Will Max Be The Next Netflix - Or Maybe Just 'John From Cincinnati'?
TV Watch, Wayne Friedman - Wednesday, August 30, 2023
Even HBO has had programming clunkers. "John From Cincinnati" started up rig ...
- Study Debunks Social Media, Finds Face-To-Face Dominates Brand Conversations, Albeit Politically
MediaDailyNews, Joe Mandese - Thursday, August 17, 2023
The study from Engagement Labs also shows differences by party in ter ...
- Brand Traits Have Greater Effect On Sales Than Ad Reach
Research Intelligencer, Robert Williams - Friday, August 11, 2023
Brand traits -- such as consumer loyalty, market share and brand penetrati ...
- Brands Should Not Shy Away From 'Pride' Efforts
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, August 6, 2023
It's not always easy to take a stand and do the rig ...
- Marketing Lessons From Twitter's Rebrand
Around the Net In Brand Marketing, Tanya Gazdik - Monday, July 31, 2023
Elon Musk's rebranding of Twitter offers other companies a plethora of marketi ...
- Apple: Now There's An X App For That
Digital News Daily, Colin Kirkland - Monday, July 31, 2023
Apple has now accepted the new name of "X" on its A ...
- Meta's Q2 Results Show Rebound In Online Advertising
Digital News Daily, Colin Kirkland - Thursday, July 27, 2023
Meta's Q2 performance results show a strong increase in active Facebook use ...
- Consumers Dislike New Twitter Logo, Study Finds
MAD, Steve McClellan - Wednesday, July 26, 2023
Using its new "Test Your Idea" platform System 1 surveyed 500 peop ...
- How Subaru Makes Good On Its 'Love' Promise
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Subaru of America believes "Love Means Being More Than a Car Company ...
- Twitter Now Tougher With 'X': Does That Mean More Hard Core?
TV Watch, Wayne Friedman - Thursday, July 27, 2023
Twitter is making a more radical move to be a more "ha ...
- The Fallout From Repetitive Ads Is Worse Than You Think
Advanced TV Insider, Karlene Lukovitz - Friday, July 21, 2023
Excessive repetition on streaming services isn't just annoying -- it depresses purcha ...
- Banks Top Ranking Of Most Valuable Brands In Southeast Asia
Research Intelligencer, Robert Williams - Wednesday, July 19, 2023
Kantar's ranking of most valuable brands in the region highlights opportunities f ...
- Subway Adds Meat Slicers To Its U.S. Locations
Marketing Daily, Todd Wasserman - Friday, July 7, 2023
Subway is calling the move, part of the chain's Eat Fresh Refres ...
- Lexus Signs Young Golfers As Brand Ambassadors
Marketing Daily, Tanya Gazdik - Wednesday, July 5, 2023
The golfers "will be critical in introducing the Lexus brand to n ...
- Test Drive: Ford Capitalizes On Bronco Brand Success
Drive Time, Tanya Gazdik - Monday, June 12, 2023
The Bronco is now offered in a multitude of trim levels includi ...
- Jeep Ranked 'Most-Patriotic' Brand For 22nd Year
Marketing Daily, Tanya Gazdik - Monday, June 19, 2023
Rankings come at a time of shifting social and political landscapes, a ...
- This Is Your Brain, This Is Your Brain On Politics
Red, White & Blog, Joe Mandese - Friday, June 16, 2023
"Every business that wants to avoid becoming the next brand in t ...
- Tech Brands Are Most Valuable Despite Yearly Decline
Research Intelligencer, Robert Williams - Wednesday, June 14, 2023
Beverage brands such as Pepsi and Sprite showed the greatest resilience wi ...
- Volkswagen Unveils Three-Row ID. Buzz Electric Van
Marketing Daily, Tanya Gazdik - Friday, June 2, 2023
"This is an icon reimagined for the future," VW's Andrew Savvas to ...
- Boomers Have Higher Expectations For Online Imagery
Research Intelligencer, Robert Williams - Friday, June 2, 2023
Two out of five baby boomers said they would be unlikely ...
- Patagonia, Costco Are Ranked Most Reputable Brands
Research Intelligencer, Robert Williams - Friday, May 26, 2023
Among traditional media companies, Walt Disney had the best reputation, with ...
- Tiffany & Co. Revamps Flagship NYC Store
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 2, 2023
Tiffany & Co. is reopening its flagship NYC store with a "reimagine ...
- American Express's Resy Focuses On Customer Experience In First Global Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
The global campaign intends to help diners find and book tables ...
- Consumers Protest Brands' 'Greedflation,' Public Controversies
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, April 26, 2023
80% of respondents in Attest study believed brands were involved in "greedflation ...
- Lundberg Farms Quits Earth Day In Ad Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 20, 2023
Lundberg Family Farms has launched a campaign to convey that every d ...
- Cicis Pizza CMO's World Of Possibilities
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, April 18, 2023
"Slowing down to speed up can be pivotal and just so impactfu ...
- Kia Unveils EV9 Three-Row Electric Vehicle
Drive Time, Tanya Gazdik - Monday, April 10, 2023
Kia's Russell Wager called the EV9 "the latest evidence of our brand ...