Kepler, a global digital marketing agency, has a mission: The Future in Focus.

To underscore that vision, the company has done a brand refresh, specifically with its logo. The new visual identity, designed in-house, boasts a bold yellow at its center. The Future in Focus positioning was inspired by the spirit of exploration embodied by Johannes Kepler and the Kepler Space Telescope. 

Camm Rowland, Kepler’s recently appointed CCO, connects this idea with the company’s broader offerings, what it believes is the intersection of data-driven precision and human creativity. That reality is represented in Kepler’s expanding services, such as Kepler Creative.

"Since the day we were founded, we’ve been helping clients anticipate the future of marketing and create innovation agendas that drive breakthrough business impact," said Kepler Group CEO Rick Greenberg.

The 12-year-old agency, which offers media and CRM, creative, tech and AI services, has done work for Champion, DoorDash and Ross-Simons.

The agency is a member of kyu, a strategic operating unit of Hakuhodo DY Holdings Inc. Fellow kyu companies include IDEO, Sid Lee, SYPartners, Godfrey Dadich and BEworks.