• by Tanya Gazdik , Yesterday

The Ram brand is rolling out a red, white and blue campaign proclaiming “Never Stop Being American.” 

Creative features Ram brand’s new tagline, “Nothing Stops Ram.” The bumper also plays up that Ram is one of the Stellantis brands taking part in the America250 yearlong celebration as exclusive truck sponsor.

The UFC's Dana White narrates the 60-second anthem spot, set to a custom version of “The Star-Spangled Banner” by Kenny Wayne Shepherd.

The campaign was created by Glue IQ, with Doner developing the “Nothing Stops Ram” tagline.

Ram announced last weekend that the HEMI V-8 has returned to Ram, and the Ram brand is back in NASCAR via a spot featuring Tim Kuniskis, Ram brand CEO.

Different versions of the “Ram-Demption” video include 60-, 30- and 15-second spots, which are running across NASCAR media and the Ram brand’s social media channels. ”Ram-Demption” was created by Argonaut agency. 

Meanwhile, Ram’s sister brand, Chrysler, celebrated its 100th anniversary on June 6 and is planning marketing and sales events through the end of the year playing up the milestone event, says Christine Feuell, Chrysler brand chief executive officer.

“You'll see a lot of really cool social activity coming from us," Feuell tells Marketing Daily. “We’ll be including more influencer campaigns through the end of the year with some lighthearted content focused on Pacifica, the Chrysler brand through the years. We're also partnering with some of our car club enthusiasts and asking them to give us some content around road trips that were meaningful to them or classic cars  they've owned through the years.”

The brand will unveil a restyled Pacifica next year, focused on showing off a premium vehicle that’s aimed at driver comfort rather than just being a kid-hauler. 

In the meantime, consumers can check out the 2026 Chrysler Pacifica 100th Anniversary Edition to commemorate Chrysler’s Century of Innovation. It features an “Est. 1925” Chrysler wing badge decal, special wheels and some other unique interior and exterior design touches. 

Besides the upcoming new minivan, Chrysler is also planning a crossover vehicle in 2027. And a third vehicle inspired by the brand’s futuristic-looking Halcyon concept car unveiled in February 2024 at the Chicago auto show is in the works, Feuell says. 

The vehicle would be an answer to dealers and customers who have asked for a replacement to the discontinued 300 sedan, she says.

“We really think a modern interpretation of 300 that's inspired by the Halcyon concept is the way to go,” she says. 

The only Chrysler branded vehicle currently available is a minivan, and Feuell says she has become accustomed to fielding questions about the brand’s viability. 

“It’s like whack-a-mole, it comes up every time,” she says. “But there's never been one conversation around Chrysler brand going away. And in fact, particularly with Antonio [Filosa] coming in as the new CEO [of Stellantis], he is 100% behind not just investing in the brand, but ensuring that it is viable and growing for the next hundred years."

Chrysler showed the Halcyon concept car alongside the 100th Anniversary version of the Pacifica minivan at a recent Detroit press event. (Photo credit: Tanya Gazdik/MediaPost)