- MikMak Acquires ChannelAdvisor's Shoppable Media, Brand Analytics Product Lines
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 16, 2023
Rachel Tipograph, founder of global software platform MikMak, is now leading t ...
- Parent PopReach Merges Agency SCS, Ecommerce Platform Contobox
MAD, Steve McClellan - Tuesday, August 15, 2023
The firm said the merger will help streamline efforts to create a ...
- Shein's Marketing Exec Moving Forward In Style
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 16, 2023
"I think mom guilt and being a working mother is definitely t ...
- At Ralph Lauren, Fashion Events, D2C, Help Burnish Brand
D2C Insider, Sarah Mahoney - Monday, August 14, 2023
Despite the gloom in American apparel sales, the company's intensified marketing effor ...
- Hero Digital Merges With Avionos
Email Marketing Daily, Ray Schultz - Monday, August 14, 2023
Avionos brings expertise in Salesforce and Adobe. ...
- Amazon Advancing AWS, Ads, Search Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 11, 2023
Amazon this year will make up 7.5% of the overall global digit ...
- Tapestry Buys Michael Kors, Versace For $8.5B
Marketing Daily, Sarah Mahoney - Thursday, August 10, 2023
Tapestry, which already owns luxury brands like Coach and Kate Spade, ...
- A 'Desperate' Victoria's Secret Brings Back The Supermodels
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, August 10, 2023
Two years after its "We've Changed" promise to champion real bodies, Victoria ...
- New TikTok Fulfillment Program Pushes In-App Shopping In The UK
Digital News Daily, Colin Kirkland - Wednesday, August 9, 2023
To make it easier for merchants in the UK sell on TikT ...
- Primark, Ulta, 7-Eleven, Costco Among Fastest-Growing
Retail Insider, Sarah Mahoney - Wednesday, August 9, 2023
The National Retail Federation's annual Hot 25 Retailers list is out ...
- Nexstar's Q2 Core Advertising Slips 2%, Distribution Revenue Up 8%
Television News Daily, Wayne Friedman - Tuesday, August 8, 2023
Core advertising slipped 2.2% to $404 million due to a soft loc ...
- Fluent Debuts Post-Commerce Tool
Email Marketing Daily, Ray Schultz - Tuesday, August 8, 2023
Fluent seeks to help brands leverage new up-selling and cross-selling opportunities. ...
- Quill Fills New 'Order' To Make Workplace Better
MAD, Fern Siegel - Monday, August 7, 2023
The latest iteration of 'The Rewarding Work Place' campaign shows how t ...
- Criteo Reveals It 'Leverages' Twice As Much Ecommerce Data As Amazon To Target
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 8, 2023
Criteo reported its quarterly revenue has risen to $240.22 million. But i ...
- Aurate Moves Into Macy's, Helzberg Diamonds
D2C Insider, Sarah Mahoney - Monday, August 7, 2023
Buoyed with new funding, the luxury D2C jeweler is expanding into physic ...
- Red-Hot E.L.F. Leads Beauty Biz With 76% Jump In Sales
Marketing Daily, Sarah Mahoney - Saturday, August 5, 2023
The popular budget brand just notched its 18th consecutive quarter of sal ...
- With Sales And Profits Surging, Amazon Ad Sales Rise 22%
Marketing Daily - Top of the News, Sarah Mahoney - Friday, August 4, 2023
The ecommerce company's financial results beat expectations and pleased observers with ...
- Here's What Publir Is And Who Is Behind It: A Conversation With Anand Ramanujan
Red, White & Blog, Joe Mandese - Monday, August 7, 2023
Publir is a publisher monetization platform and the person behind it ...
- In Tough Quarter, Etsy, Wayfair Show Strengths
Marketing Daily, Sarah Mahoney - Friday, August 4, 2023
Both ecommerce companies have been pressured by slowed spending. But Etsy ...
- Tru Optik Co-Founder Launches Swanston Labs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 3, 2023
Andre Swanston says the company will help underrepresented entrepreneurs get their business ...
- Publicis' Profitero Launches Chatbot Assistant Combining GAI With Commerce Analytics
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2023
Publicis' Profitero on Wednesday announced the launch of Ask Profitero, a chat-bas ...
- New YouTube Shorts Features Resemble TikTok's
Digital News Daily, Colin Kirkland - Tuesday, August 1, 2023
The new features include a vertical live video feed, allowing users ...
- AdRoll, WooCommerce Partner On Helping Brands Reach Online Shoppers
Email Marketing Daily, Ray Schultz - Wednesday, August 2, 2023
The integration will help marketers convert cart abandoners and re-engage shoppers th ...
- GroupM Deploys Retail Media-Planning Tool, Developing One For Buying
MediaDailyNews, Joe Mandese - Wednesday, August 2, 2023
The new planning tool, dubbed Fusion, was developed by GroupM Nexus a ...
- Where Ecommerce Implements Technical SEO/Schema
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 1, 2023
Through its platform SearchIQ, BrightEdge is tracking things that impact ranking a ...
- Loop Adds Feature For Returns And Exchange Tracking
Email Marketing Daily, Ray Schultz - Tuesday, August 1, 2023
The new offering allows firms to deliver notifications in one platform, t ...
- This School Year, American Eagle Aims To Dominate Denim
Marketing Daily, Sarah Mahoney - Monday, July 31, 2023
The retailer is introducing a new collection, in partnership with TikTok pheno ...
- OMG Buys Two Brazilian Agencies, Outpromo and Global Shopper
MAD, Steve McClellan - Thursday, July 27, 2023
Outpromo has worked with Omnicom agencies in Brazil since 2014 and shar ...
- Wayfair Taps New CMO
Marketing Daily, Sarah Mahoney - Thursday, July 27, 2023
As it moves closer to profitability, the ecommerce furniture company promotes ...
- eBay Makes Its Marketplace A 'Magical' Place
Search & Performance Insider, Laurie Sullivan - Friday, July 28, 2023
eBay has caught the generative AI bug and is building a foundati ...