- In Loyalty 'Calamity,' Retailers Look To Rebuild Pricing Trust
Marketing Daily, Sarah Mahoney - Tuesday, January 30, 2024
While the inflation rate has cooled, stores have a long way ...
- TikTok Tests Feature To Make All Videos Shoppable
MediaDailyNews, Colin Kirkland - Tuesday, January 30, 2024
TikTok is testing a new feature that would link real-world products ...
- Data Breach Vs. Brand Image: Who Loses?
Retail Insider, Sarah Mahoney - Wednesday, January 31, 2024
In latest cybersecurity snafu, VF Corp. exposed data of 35.5 million peopl ...
- Holding Company Of The Year: Omnicom
Agency of the Year, Joe Mandese - Tuesday, January 30, 2024
If 2023 was "the Year of AI" on Madison Avenue, it beg ...
- With Layoffs And A New CEO, Levi's Turns The Page
Marketing Daily, Sarah Mahoney - Friday, January 26, 2024
As Michelle Gass takes over, the company forecasts softer sales. And ...
- Teleflora V-Day Ads Target The Lonely
Marketing Daily, Sarah Mahoney - Friday, January 26, 2024
With five real-life happy endings, the company's new marketing campaign wants everyo ...
- Epic Games Store, Fortnite To Return To iOS in Europe
MediaDailyNews, Colin Kirkland - Monday, January 29, 2024
Epic Games' store and popular game Fortnite is returning to iOS. T ...
- Retail Wrestles With Brand Experience
Marketing Daily, Sarah Mahoney - Thursday, January 25, 2024
As "omnichannel" gives way to "unified commerce," physical stores are increasingly importan ...
- Search Gets Buried In Hints Of Commerce Ad Budget Increases
Search & Performance Insider, Laurie Sullivan - Friday, January 26, 2024
A new study by Mrge, a global platform for commerce advertising, defin ...
- eBay Stock Trades A Smidge Higher After Cutting 1,000 Jobs
MediaDailyNews, Laurie Sullivan - Wednesday, January 24, 2024
eBay CEO Jamie Iannone announced in a company letter that it wou ...
- Macy's To $5.8B Buyout Bid: Nope
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, January 23, 2024
The department store giant cites "serious reservations" about the proposed financing. ...
- Calia Evolution: Dick's Makes Noise With First-Ever Grammys Ad
Retail Insider, Sarah Mahoney - Wednesday, January 24, 2024
The sporting goods retailer aims to boost sales and awareness for i ...
- For E.L.F., Super Bowl May Offer Game-Changing Awareness
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 22, 2024
Experts say the beauty company's surprising buy -- how many young wom ...
- Wayfair, Macy's Slash Jobs
Marketing Daily, Sarah Mahoney - Friday, January 19, 2024
In New Year's "right-sizing," both retailers look to trim costs and maximi ...
- Brands Have A Problem Being Loyal To Consumers
Search & Performance Insider, Laurie Sullivan - Monday, January 22, 2024
Brands want flashy technology such as augmented reality while consumers want t ...
- Promising To Become Even More Affordable, Ikea Expands New Format
Marketing Daily, Sarah Mahoney - Thursday, January 18, 2024
Coming off record sales, the home furnishings retailer is opening four n ...
- One Step Closer To A Mixed Reality
Media 3.0, Shrikant Ballal - Thursday, January 18, 2024
Apple Vision Pro is an entry into a mixed-reality world - transformi ...
- Despite The Hype, Conversions Are A Poor Ad-Currency Choice
Planning & Buying Insider, Ed DeNicola - Friday, January 19, 2024
The reality is that publishers and TV networks cannot guarantee sales ...
- Hair-Care Brand Taps Roblox To Enter The Amikaverse
Marketing Daily, Colin Kirkland - Wednesday, January 17, 2024
"The Amikaverse" is intended to teach players about the brand as th ...
- 'Search Generative Experience' Forecast To Fuel $40B Annually For Google
MediaDailyNews, Laurie Sullivan - Thursday, January 18, 2024
BrightEdge data shows the impact of Google's Search Generative Experience supported ...
- Hecht Steps Up At Emplifi, Named CEO
Email Insider, Ray Schultz - Wednesday, January 17, 2024
Ohad Hecht has been named CEO of customer engagement platform Emplifi, effecti ...
- Wolverine Sells Sperry Boat Shoes To Authentic Brands
Marketing Daily, Sarah Mahoney - Tuesday, January 16, 2024
The footwear company says it will use the $130 million to p ...
- With 'Bridgerton,' Williams Sonoma Banks On Consumer Comeback
Retail Insider, Sarah Mahoney - Wednesday, January 17, 2024
As consumers shake off financial worries, the retailer is rolling out ...
- IT Tools Unspooled: Retailers Offered New AI Capabilities
Email Insider, Ray Schultz - Monday, January 15, 2024
The Einstein 1 platform from Salesforce connects brands with shopper data, t ...
- Burberry Issues Warning After Weak Holiday Sales
Marketing Daily, Sarah Mahoney - Friday, January 12, 2024
Santa didn't do much shopping at the luxury retailer, which says ...
- Golf Monthly Creates Destination For Golf Buying Advice
Publishers Daily, Ray Schultz - Sunday, January 14, 2024
'Golf Monthly' drove more than 4 million visits to its global affilia ...
- Navigating Health Confusion: Albertsons Platform Sincerely Health Decodes Wellness
Marketing Daily, Sarah Mahoney - Thursday, January 11, 2024
The retailer is finding new ways to make healthy eating fun, turni ...
- Report: E-Grocery Sales Slipped 1% Last Year
Marketing Daily, Sarah Mahoney - Thursday, January 11, 2024
Shoppers focused more on cost than convenience, with annual e-grocery sales falli ...
- America's Favorite Grocers: H-E-B, Amazon, Costco
Marketing Daily, Sarah Mahoney - Thursday, January 11, 2024
Dunnhumby's closely watched annual rankings also put Wegman's No. 1 on quali ...
- X Partners With Shopify For In-Stream Product Promotion
MediaDailyNews, Colin Kirkland - Wednesday, January 10, 2024
Elon Musk's X, formerly known as Twitter, has announced a new de ...