Costco has introduced what it calls personalized “digital end caps” in an upgrade to Costco Velocity, its retail media network, Supermarket News reports. The
platform, which is powered by Moloco’s commerce media technology, uses machine learning trained on purchase behavior to serve shoppers with product ideas on the Costco.com site. It is the first
new ad product built on the Costco Velocity stack. Read the whole story at Supermarket News »