- TikTok Expands Smart+ Catalog Ads And More
MediaDailyNews, Colin Kirkland - Wednesday, March 26, 2025
TikTok is focused on expanding its Smart+ automated ad solution, with ...
- Perplexity Partners With Agentic Commerce Platform To Change Shopping
MediaDailyNews, Laurie Sullivan - Thursday, March 27, 2025
Perplexity can connect brands and retailers to any ecommerce merchant or n ...
- Synchronized Shopping: New Ad Formats Let People Buy While Enjoying Content
Publishing Insider, Ray Schultz - Thursday, March 27, 2025
Brands can target readers of "Marie Claire," "Homes & Gardens" and " ...
- Getting Email And Revenue On One Page: The Metrics Are Not Always Easy
Email Insider, Ray Schultz - Thursday, March 27, 2025
Marketers are able to report open rates and click-throughs to their leader ...
- As Prices Rise, Aldi, Trader Joe's Gain Loyalty Ground
Marketing Daily, Sarah Mahoney - Tuesday, March 25, 2025
New reports from Placer.ai and YouGov show value-driven grocers gaining traction whi ...
- Etsy Tries Radical Reframe: It's Not The Birthday, It's The Person
Marketing Daily, Sarah Mahoney - Monday, March 24, 2025
As economic worries erode spending, Etsy bets on hyper-personalized gifting to reigni ...
- Consumers' Willingness To Share Data Declines
Performance Marketing Insider, Laurie Sullivan - Friday, March 14, 2025
Holding on to consumers once they land on a retail or ...
- Worldwide B2B: Ecommerce Firms Struggle To Maintain Deliverability
Email Insider, Ray Schultz - Monday, March 10, 2025
EngageLab offers an email solution that provides for personalized messaging and loc ...
- TikTok To Integrate More 'Local Services' Into Its US Commerce Push
MediaDailyNews, Colin Kirkland - Thursday, March 6, 2025
TikTok is in the process of hiring nearly two dozen people ...
- Rivian, Ben & Jerry's Partner For Electric Ice Cream Trucks
Marketing Daily, Tanya Gazdik - Wednesday, March 5, 2025
Rivian's first commercial partner was Amazon, which aims to put more th ...
- B2B Bets On Email: Most Buyers And Sellers Prefer It
Email Insider, Ray Schultz - Monday, March 3, 2025
B2B brands are getting good to excellent ROI from email prospecting, Sop ...
- Advertisers Giving Conversational Commerce Ad Units Separate Budget
MediaDailyNews, Laurie Sullivan - Thursday, February 27, 2025
Conversational commerce continues to impact the ways advertisers interact with consumers, generati ...
- Amazon Won't Face Lawsuit Over 'Buy Box,' Judge Confirms
MediaDailyNews, Wendy Davis - Wednesday, February 26, 2025
A federal judge has rejected consumers' request to reconsider her pro-Amazon ruli ...
- AI, Try Harder: Shoppers Still Don't Want Chatbots To Make Purchases For Them
Email Insider, Ray Schultz - Wednesday, February 26, 2025
Some consumers are worried about privacy, and others abandon purchases because ...
- PayPal Strengthens Focus On Global Commerce
MediaDailyNews, Laurie Sullivan - Tuesday, February 25, 2025
The plan is to expand on the PayPal Everywhere ad campaign f ...
- Online, Offline And Everywhere: Retailers Turn To Connected Commerce
Email Insider, Ray Schultz - Tuesday, February 25, 2025
But some may be overrelying on retail media networks, which now accou ...
- Gen Z Embraces Social Commerce, While Boomers Remain Hesitant
Research Intelligencer, Robert Williams - Tuesday, February 25, 2025
Social media shopping has gained traction with Gen Z because of t ...
- Meta Urges Judge To Toss Suit Over Scam Ads On Facebook
MediaDailyNews, Wendy Davis - Friday, February 21, 2025
Meta Platforms wants a judge to throw out claims by two Facebo ...
- Triller Rings Opening Bell: Touts Plans For Sports, Brands
MediaDailyNews, Colin Kirkland - Thursday, February 20, 2025
Social-media platform Triller's leadership team highlighted the company's vision for the futu ...
- Amazon Shutters 'Inspire' Video, Photo Shopping Feed
MediaDailyNews, Colin Kirkland - Tuesday, February 18, 2025
Amazon is discontinuing its Inspire social feed, which resembled TikTok Shop a ...
- From Cart to Click: The Rapid Evolution of Grocery Shopping
Retail Insider, Sarah Mahoney - Wednesday, February 19, 2025
New data shows that while just 10% of Americans rely exclusively ...
- Consumer Brands Late To Adopt Social Commerce Strategy: Report
MediaDailyNews, Colin Kirkland - Monday, February 17, 2025
Thirty percent of consumer brands do not have a social commerce strateg ...
- Why Some Think AppLovin Will Surpass TikTok's Growth
Data & Programmatic Insider, Laurie Sullivan - Monday, February 17, 2025
AppLovin could surpass the performance and scale TikTok has seen since t ...
- AppLovin Divesting Apps Business To Dig Into Ads, Ecommerce
MediaDailyNews, Laurie Sullivan - Friday, February 14, 2025
AppLovin CEO Adam Foroughi announced this week that the company would dive ...
- Amazon Develops Predictive Model For Databases
MediaDailyNews, Laurie Sullivan - Monday, February 17, 2025
The tool can be used to benchmark application domains such as ecommerc ...
- Social Commerce, Live Shopping: A Conversation With Mavely's Usaid Khan
MediaDailyNews, Colin Kirkland - Thursday, February 13, 2025
Mavely VP of Business Development Usaid Khan talks about the promise ...
- Reporter's Notebook: SoCom
MediaDailyNews, Colin Kirkland - Wednesday, February 12, 2025
LOS ANGELES, CA -- SoCom, hosted by Orca, attracted an eclectic m ...
- YouTube Citations In Google AI Overviews Rise 25%
Performance Marketing Insider, Laurie Sullivan - Thursday, February 13, 2025
BrightEdge has kept pace with identifying trends on how Google AI Overvie ...
- The Power of Pinterest's 'Joy Revolution': Q&A With Content Officer Malik Ducard
MediaDailyNews, Colin Kirkland - Monday, February 10, 2025
At last week's SoCom marketing conference, Pinterest's Chief Content Officer Malik Duca ...
- Programmatic Models Seeping Into Commerce Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, February 10, 2025
The evolution of online advertising and search has raised important questions abo ...