Since the search industry added generative AI, it's an old problem with a new twist.This predictive model that improves navigation for better search ad visibility and engagement based on a landing page makes Unbounce CEO Steve Oriola very happy.

The launch of its stand-alone AI app, which includes a Discover feed and a place to share and explore how others use AI, positions Meta Platforms alongside many others that have made the move.

Software development is a major part of advertising platforms, ensuring that ads serve up in the correct place at the perfect time, so it's important for marketers to understand how a variety of AI methods will impact the future.

Google began testing AI Overviews in YouTube as the company turned 20 and the video site's ad revenue climbed 10% to $8.9 billion in Q1 2025.

Perplexity CEO Aravind Srinivas said divesting the Chrome browser from Google would hurt users while leaving the real issue of Android untouched.

Apple's AI rollout just became a bit rockier. The BBB National Programs' National Advertising Division wants the iPhone maker to rethink some of its claims to customers.

Google shook the ad industry harder this week to see what it would take for it to come apart during a very challenging time as the company attempts to change its platforms and fend off DOJ remedies in search and publishing.

Companies behind an ID-less graph and cookie-free project built what they call improved data and privacy capabilities into technology that is available through a partnership between Verve Group and Experian's subsidiary Audigent.

Gartner Distinguished VP Analyst Andrew Frank wrote to MediaPost that "many people raised issues at the time of the acquisitions," but couldn't say why it took so long for the U.S. courts to examine them.

CMOs have maintained performance marketing budgets and investments in conversion to sales strategies, but have reduced brand awareness, according to Gartner Senior Director Analyst for Marketing Kassi Socha.