When I arrived in my office Monday morning, one of the best holiday gifts I've ever received was waiting for me in my Outlook inbox.
Although today's pay-per-click (PPC) programs offer tremendous potential to boost your Web site's online visibility, new keyword buying options pose unique challenges for even the savviest online marketer.
In mid-December I participated in a panel discussion at the Search Engine Strategies Conference in Chicago to debate the legality of utilizing trademarked keywords in search advertising.
Search engines may have brought about one of the biggest changes to the public relations industry since the field was born.
I love the word serendipity. It's like an entire poem in one word. Just saying it out loud makes you feel... well... serendipitous.
When all you have is a hammer, everything looks like a nail, and when most of your working hours are spent with search engine marketing, all your life revolves around search.
Left to their own devices, without outside intervention or government controls, industries evolve in a fairly consistent pattern.
When a colleague asked me whether Google and Overture allowed certain kinds of search ads, I thought it would take a minute or two to find the answer, get back to her, and be done with it.