If you're not thinking about how location-based search marketing can work for you, you're late to the game.

Every now and then, a consumer happens upon a brand by accident and such serendipitous discovery can mean additional business if you plan for it.

Search helps brands get found in a crowded marketplace, while content provides the opportunity to make connections.

The new search advertising on Pinterest isn't as simple as simply pouring unbranded keywords and activities into a new platform and letting it ride (though that's a possibility).