PubMatic has introduced a framework for its AgenticOS platform that provides the ability to customize, in order to maintain human control and auditability over autonomous AI agents.

As agentic and AI reshuffle channels, execs at Marketbridge and Meltwater explain the challenges to taking on and accounting for machines making more decisions.

Voice is getting more attention - especially when AI creates it. Tone and inflection in an ad or video are crucial when trying convey a feeling or emotion. Here what the survey found when prompts and human audio were sourced from a dataset of more than 40,000.