A study released Wednesday shows how 5% invalid traffic costs about $250,000 in cash and $750,000 in revenue losses.

The shift moves Zillow's ad business, Zillow Elevate, from custom onsite campaigns into scalable, off-site media capabilities. Pinterest is its first partner.

Lowering ad and AI costs could be behind many company plans to get everyone on board with using inference in hardware and auctions for computing power.

In its Q2 earnings report, Rakuten reported its first net income in six years and attributed the growth to advertising and AI.

The company needed consumers to pay attention to a new product without a pre-existing sales history or months of traditional video shoots.

Zero-click searches and complete decoupling of information from site visits - redistributing them to AI tools - are at fault for disrupting the ecosystem. OneLittleWeb's data shows how.

PubMatic has introduced a framework for its AgenticOS platform that provides the ability to customize, in order to maintain human control and auditability over autonomous AI agents.

As agentic and AI reshuffle channels, execs at Marketbridge and Meltwater explain the challenges to taking on and accounting for machines making more decisions.

Voice is getting more attention - especially when AI creates it. Tone and inflection in an ad or video are crucial when trying convey a feeling or emotion. Here what the survey found when prompts and human audio were sourced from a dataset of more than 40,000.