by Laurie Sullivan on May 31, 2:34 PM
User-generated social mapping platform Atly offers location-based content where users can create community-based maps generated organically each month to find restaurants, travel destinations, parenting help, and more.
by Laurie Sullivan on May 30, 9:06 AM
Nvidia and WPP are partnering to develop a content engine for assets built on generative AI. The engine will support Nvidia's 3D content development platform Omniverse.
by Laurie Sullivan on May 26, 11:17 AM
TikTok is now testing the Tako chatbot, designed to help make it easier to discover entertaining and inspiring content on TikTok.
by Laurie Sullivan on May 25, 11:08 AM
Research and analytics platform Veritonic found that 78% of people in a recent survey said they are likely to listen to streaming audio and podcasts when outside in the summer.
by Laurie Sullivan on May 24, 1:42 PM
Generative AI (GAI) for images, videos and other content could become the biggest challenge in protecting intellectual property and copyright. It's difficult to distinguish GAI images from the real thing.
by Laurie Sullivan on May 23, 4:31 PM
Bing now supports "search grounding" and has become the default search engine for the OpenAI chatbot. ChatGPT Plus users will start to see citations surfaced by Bing attached to the chatbot's responses.
by Laurie Sullivan on May 22, 9:00 AM
Open AI CEO Sam Altman said it is very tempting to "anthropomorphize" this technology -- but he reminds people this is a tool, not a "creature."
by Laurie Sullivan on May 19, 4:10 PM
Data shows how cookie alternatives can generate additional revenue for publishers outside of third-party cookies. Half of a publisher's inventory has been ignored simply because it lacks a browser identifier.
by Laurie Sullivan on May 18, 4:20 PM
Marketers are expected to spend $110 billion in 2023 on paid search advertising, and $29.69 on retail media search, according to a forecast from eMarketer, an Insider Intelligence company.
by Laurie Sullivan on May 17, 3:26 PM
Being more intimate with the numbers helps marketers question why something works or does not, says Ally Financial paid search lead Nina Hassing. "Just because the numbers do something, it's not necessarily what we want them to do,"