• The Future Of Smart Sensors And Search
    The backyard project of Ofer Dekel, principal researcher in the Machine Learning and Optimization group at Microsoft's research lab, fits within Microsoft's latest paradigm shift into intelligent systems and technology supporting the Bing search engine, but also embedded into the tiniest computing systems.
  • Let Cyberattack On WPP Serve As A Wake-Up Call To An Industry In Denial
    The cyberattacks on WPP should serve as a wake-up call to the advertising industry and its executives who thought data and information about brands were not what cyber wars are made up of.
  • Amazon Gaining Searches, Clicks For Paid Advertising
    Appliances and garden supplies are two categories in which Amazon leads in search clicks, although it may come as a surprise to marketers. Analyzing Web site traffic, data from Hitwise, a Connexity company, shows that Wayfair and Amazon pull in the most clicks from furniture searches across the retail sites analyzed.
  • Misunderstanding Consumer Emotions Can Lead Campaigns Astray
    Long-standing stereotypes about emotion can lead marketers to false assumptions about potential and existing customers, resulting in a loss of hundreds of millions of dollars in revenue, according to a recent study by Forrester Research.
  • BrightEdge Works To Perfect Visual Parsing
    Two years in the making, pieces of the technology are live today, but BrightEdge expects to formally launch the visual parsing piece of the platform during the third quarter in 2017.
  • Google Rolls Out Posts For Small Businesses Worldwide
    The platform allowed candidates during the 2016 U.S. presidential election to post status updates directly to Google's search result pages. Google slowly began rolling it out to more users -- museums, sports teams and other similar organizations -- that are willing to test the tool.
  • In A First, YouTube Opens VidCon With Live High-Dollar Production Streamed Online
    The message "You put the 'Y-O-U' in YouTube" in the opening performance carried the weight of an industry moving to live streaming content online to supplant television.
  • Ecommerce Leaving Billions Of Dollars Unclaimed
    Most of the objectives of marketers to optimize sites and content have little influence on revenue, according to research released Wednesday. Ecommerce businesses could add as much as 6% to their revenue, representing tens of billions of dollars globally, by focusing on optimization and personalization techniques such as displaying stock levels or alerting shoppers when a sale ends.
  • Proof Search Mirrors Consumer Demand
    Monthly U.S. search volume for roadside assistants reached 49,000 in June 2017 -- up five times -- and backup cameras reached 27,100 -- up four times since 2012, according to Cheryl Davis, analyst at Stone Temple Consulting.
  • Facebook Increases VidCon Presence, Google Shifts To Host Live Show
    With deep pockets, Facebook has begun to fund the creation of video series. The Hollywood Reporter reported last week that Facebook closed a deal for reality competition series Last State Standing. The reality show will feature 50 contestants, one from every state in the U.S. They will compete in unique games for a chance to win a $500,000 cash prize.
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