Apple announced earlier this week that developers now can advertise their apps in App Store Search across an additional 46 countries. The company estimates 70% of App Store visitors use search to find apps, 65% of downloads occur after a search in the store, and App Store ads average a conversion rate of about 50%.
The technology will run in McDonald's outdoor digital drive-through menu displays and other digital customer experience touchpoints, such as self-order kiosks and the McDonald's Global Mobile App.
Anticompetitive behavior really hasn't sunk into the minds of decision makers at Google.
A WordStream poll analyzed where brands invest their ad budgets, from Google and Bing to Pinterest and Facebook, and examined how many will spend more.
As Pinterest execs prepare to take the company through an IPO, Jeremy King, former Walmart CTO and vp, engineering, eBay, steps in to join the company as head of engineering for the visual search engine.
CMOs cite naming a product or a service rather than positioning and advertising as the most important element when bringing a brand to market and considering long-term success.
Facebook built ecommerce capabilities into Instagram, which has been known as a photo-sharing app. Now the platform uses photos to bridge discovery with purchases, changing the meaning of search.
The hourly bidding algorithm is powered by an econometrics and machine-learning data model that for the first time, according to the company, allows Amazon advertisers to adjust bids automatically, adapting to changes in the marketplace.
One of a brand's key investments is for websites to create long-term user relationships. Malte Landwehr, Searchmetrics vice president, highlighted the importance of building expertise in a topic, so users and Google trust the site.
Microsoft Bing emerges from the shadows to share details of some recent updates and upcoming releases.