EXTE, pronounced X-T, is the official name of a newly created company, with three European specialists brought together to support advertisers and publishers.

An AI-based platform built by NetElixir has the ability to verify performance by analyzing livestream data and segmenting it to identify high-, mid- and low-value customers based on their predicted lifetime value.

Google is addressing transparency and oversight issues after a report last year claimed ads were displayed on pornographic sites and sites affiliated with sanctioned companies in Iran and Russia.

The test is limited with a 1% sample equal to millions of users. It is enough to evaluate the technical specification, but many features require industrywide adoption to be useful.

Google Ads will update the Unacceptable business practices of the Misrepresentation policy to include the concept of "enticing users," meaning trying to get them to pay money or part with information by impersonating or falsely implying affiliation with or endorsement by a public figure, brand, or organization.

Reddit posts during the past month have increasingly served up in Google Search results, so it is not surprising to learn that Google has signed a deal with the company to use its data, which could include training its AI models.

Google has unveiled a new family of open-source AI models called Gemma to take on Meta and others, with models capable of running directly on a developer's laptop or desktop computer.

Walmart is expected to augment razor-thin margins in the grocery business with higher-margin TV ad dollars that together with its search ad services would offset spending and boost profits.

Captify CPO Amelia Waddington says she would not be surprised if a group of industry execs sued Google for discontinuing third-party browser cookies before its Privacy Sandbox technology successfully rolls out to advertisers.

Quality vs. quantity seems to drive revenue -- especially in the services category, where brands that advertise on the site spent their budgets.