by Laurie Sullivan on Oct 31, 2:20 PM
To determine the least and the most popular costumes, Kantar examined U.S. desktop clicks on product listing ads for 2,988 costume keywords between Oct. 1 and Oct. 26, 2018.
by Laurie Sullivan on Oct 30, 2:01 PM
Google delivered several Halloween treats. Through an API, Google Maps helped support a neighborhood trick-and-treat locations map and released its first multiplayer Google doodle game for up to 8 players on its search home page.
by Laurie Sullivan on Oct 29, 12:10 PM
As more U.S. consumers buy more products online, it only takes one bad experience to lose a customer -- especially during the holidays. A recent study suggests that between 20% and 30% of people shop online weekly -- even daily.
by Laurie Sullivan on Oct 26, 1:00 PM
More than two in five people using voice search ask for directions, an address or business hours, and 88% of those are likely to use driving directions after a voice search to find the local store.
by Laurie Sullivan on Oct 25, 3:00 PM
Advertisers respect Google and its achievements, but fail to recognize the human mistakes and algorithmic errors behind the machine. Corporate culture has become critical to how Google conducts business.
by Laurie Sullivan on Oct 24, 10:23 AM
Interest in the midterm elections this year has soared, and U.S. residents are arming themselves with information found on Google and Bing search engines.
by Laurie Sullivan on Oct 23, 10:29 AM
Consumers love your brand, but if the retailer doesn't have a cashback or loyalty program, all efforts may be futile, according to findings from a study released Tuesday.
by Laurie Sullivan on Oct 22, 11:57 AM
Free speech accessed through a variety of media, including search engines, will die if those in the U.S. do not stand up for the process.
by Laurie Sullivan on Oct 19, 1:08 PM
Beginning later this month, it will cost Android manufacturers in Europe as much as $40 more per device to sell devices preloaded with Google's PlayStore and other mobile apps.
by Laurie Sullivan on Oct 18, 1:15 PM
Brands running organic search strategies on Google should tailor the content to their niche market. That's how Google helps marketers pinpoint the messages that satisfy the query.