I am rooting for Nate Silver and fivethirtyeight.com, his latest attempt to introduce a little data-driven veracity into the murky and anecdotal world of journalism. But I may be one of the few, at least if we take the current backlash as a non-scientific, non-quantitative sample:
Last year, Google Flu Trends blew it. Even Google admitted this. It over-predicted the occurrence of flu by a factor of almost 2:1. Which is a good thing for the health care system, because if Google's predictions had been right, we would have had the worst flu season in 10 years.
Dear Marissa: All of us in the digital marketing space are rooting for you and Yahoo. We love Google and Facebook, don't get me wrong, but we would also love to spend more money with companies other than Google and Facebook, and Yahoo seems the most likely candidate for this portfolio diversification strategy. I've been thinking about how I could give you more of my money.
As I said in my last column, Facebook's recent acquisition spree seems to indicate that its strategists are trying to evolve from being our social landmark to being a virtual map that guides us through our social activity. But as Facebook rolls out new features or acquires one-time competitors in order to complete this map of the social landscape, will we still use it? Snapchat CEO Evan Spiegel apparently doesn't think so. That's part of the reason he turned down $3 billion from Facebook.
By now, you've surely seen the selfie posted by Ellen DeGeneres from the Academy Awards. Here are 10 lessons we can apply to marketing from the selfie that crashed Twitter.
The Search Engine Marketing Professionals Organization (SEMPO) recently announced the list of nominees for its 2014 board of directors. I consider myself very fortunate to be among those nominated.As part of my nomination, I was asked to respond to a few questions regarding the state of the search industry. One question stood out. It's an obvious question to ask, but an interesting one to consider from the perspective of an organization like SEMPO: "The practice of search marketing continues to evolve and incorporates various elements of digital marketing. How do you suggest SEMPO address this evolution?"
There's a reason why Facebook has been desperately trying to acquire Snapchat for a reported $3 billion. There's also a reason why it picked up Instagram for a billion dollars last year. It's because these simple little apps are leaving the homegrown Facebook alternatives in the dust.
Google commands the largest share of mobile search volume of any single publisher, but it may surprise you that recent surveys of tablet and mobile users have found that nearly half of consumers use apps for local business searches. So where are all of these mobile searches coming from? Here are three of the largest non-Google, non-Bing sources of mobile search for local business -- and why they're important for search marketers to consider: