Sergey Brin expressed caution in his annual shareholder letter this year, sharing his thoughts on the company's services and the ability of artificial intelligence to help computer systems learn without the need to humans to hard code them.
A study from BrightLocal found that a surprisingly large number of consumers have used voice search to find local business information in the last 12 months. Some 56% have used a smartphone to find information, 28% have used a desktop or laptop, and 26% have used a tablet.
Andrew Frank, Gartner Research vp and analyst, says that although GDPR documents clearly define the definition of "consent," the process of obtaining it is less clear.
Retail brands will invest 55% more in online marketing and advertising by 2023, but less in traditional search channels like Google, Forrester says -- signifying a shift in consumer shopping.
During a Q1 earnings call, Google CEO Sundar Pichai said J.Crew has adopted AMP, increasing its mobile page loading times by more than 90%. "They are integrating the Google payment request API," he said -- which reduces checkout times from 2 minutes to 30 seconds.
It's unclear whether an algorithm focused on predictions will get advertisers closer to serving perfect search ads. Google certainly wants to get rid of any bias in query results.
It looks like bogus online reviews for rehab centers are back. They began appearing on Craigslist sometime in March, promoting part-time jobs for a social media assistant.
As the deadline for the European Union's General Data Protection Regulation compliance draws closer, searches for the acronym "GDPR" on Google's search engine continue to rise. It prompted companies like Adobe and IBM -- which offer consulting services -- to buy up search terms, driving up the price of keywords.
If product categories shelved in center-store aisles have become more important, per a new Catalina study, then using product segment words to promote the items in paid search ads should become a key campaign driver.
Altitude Agency CEO Sean Hakes has been talking with Alexa.com about creating an SEO tool that would allow marketers to identify bad links and create disavows in one dashboard.