• YouTube Highlights 'Analog Horror' As A New Trend
    There has been a spike in content posted to YouTube that it is calling "analog horror" -- a genre that uses vintage media effects from TV broadcasts, VHS tapes, and old films to enhance stories.
  • Agency PMG Integrates Its Platform With OpenAI API
    PMG has integrated its technology platform Alli with OpenAI's generative AI API to enhance copy generation and campaign efficiencies.
  • Tinuiti Data Shows Amazon's Share Of Google Shopping Impressions Rose
    Ad investment slowed in second-half 2022, while year-ago comparisons declined, according to data from performance marketing agency Tinuiti.
  • There's A Silver Lining In Pacvue's Ad Spend/Performance Report
    Ad spend slowed on retail media sites in Q1 2023 vs. the holiday 2022 quarter. Sponsored Ads spend declined 9.50% quarter-over-quarter. The silver lining in the report released Tuesday is that the cost-per-click for Sponsored Product and Sponsored Brands ads for the most part fell QoQ and YoY. Click-through rates (CTR) held steady or increased.
  • Cybersecurity Firm Sees Sophisticated Bot Surge Despite Reduced Internet Traffic
    Cybersecurity company Human has released its 2023 Enterprise Bot Fraud Benchmark Report, revealing a continued increase in sophisticated bot attacks and the impact on companies.
  • The Evolution Of Transformative Search Engine Experiences
    The evolution of search engine experiences, what it means for SEO and content marketers, and generative AI shortfalls are some of the things Jim Yu, CEO at BrightEdge, spoke about.
  • Reddit Creates Amsterdam Hub For Engineering, Sales, Part Of EMEA Expansion
    Susanne Mostertman, Reddit EMEA head of mid-market and small business, will lead the Amsterdam "Hub," consolidating EMEA business into a central base to support a range of clients across Europe.
  • Tripadvisor Leans Into Fight Against Fake Reviews
    Reviews left on Tripadvisor in 2022 rose more than 20%, compared with the prior year, to 30.2 million as the world's travelers return after two years of lockdowns, and restrictions.
  • Microsoft Quietly Develops AI Chip
    Microsoft has been working on an AI chip that can train large language models since 2019. Some Microsoft and OpenAI developers have access to them to test performance in GPT-4.
  • Google Working On Experimental Text-To-Video AI
    Fake news and fake images will become some of the biggest challenges with the proliferation of generative AI, which PitchBook estimates will reach $42.6 billion this year.
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