by Laurie Sullivan on Apr 28, 1:10 PM
There has been a spike in content posted to YouTube that it is calling "analog horror" -- a genre that uses vintage media effects from TV broadcasts, VHS tapes, and old films to enhance stories.
by Laurie Sullivan on Apr 27, 3:48 PM
PMG has integrated its technology platform Alli with OpenAI's generative AI API to enhance copy generation and campaign efficiencies.
by Laurie Sullivan on Apr 26, 3:48 PM
Ad investment slowed in second-half 2022, while year-ago comparisons declined, according to data from performance marketing agency Tinuiti.
by Laurie Sullivan on Apr 25, 1:29 PM
Ad spend slowed on retail media sites in Q1 2023 vs. the holiday 2022 quarter. Sponsored Ads spend declined 9.50% quarter-over-quarter. The silver lining in the report released Tuesday is that the cost-per-click for Sponsored Product and Sponsored Brands ads for the most part fell QoQ and YoY. Click-through rates (CTR) held steady or increased.
by Laurie Sullivan on Apr 24, 3:18 PM
Cybersecurity company Human has released its 2023 Enterprise Bot Fraud Benchmark Report, revealing a continued increase in sophisticated bot attacks and the impact on companies.
by Laurie Sullivan on Apr 21, 1:38 PM
The evolution of search engine experiences, what it means for SEO and content marketers, and generative AI shortfalls are some of the things Jim Yu, CEO at BrightEdge, spoke about.
by Laurie Sullivan on Apr 20, 2:05 PM
Susanne Mostertman, Reddit EMEA head of mid-market and small business, will lead the Amsterdam "Hub," consolidating EMEA business into a central base to support a range of clients across Europe.
by Laurie Sullivan on Apr 19, 10:11 AM
Reviews left on Tripadvisor in 2022 rose more than 20%, compared with the prior year, to 30.2 million as the world's travelers return after two years of lockdowns, and restrictions.
by Laurie Sullivan on Apr 18, 11:10 AM
Microsoft has been working on an AI chip that can train large language models since 2019. Some Microsoft and OpenAI developers have access to them to test performance in GPT-4.
by Laurie Sullivan on Apr 17, 7:00 AM
Fake news and fake images will become some of the biggest challenges with the proliferation of generative AI, which PitchBook estimates will reach $42.6 billion this year.