by Laurie Sullivan on Mar 30, 3:12 PM
Consumers have brought privacy rights to the table. A recent poll finds only 41% of Americans say they trust Facebook to obey laws protecting their personal information, vs. 66% who say they trust Amazon, 62% who trust Google, 60% who trust Microsoft, and 47% who trust Yahoo.
by Laurie Sullivan on Mar 29, 2:02 PM
Search engines like Google and Bing had the highest customer conversion rates -- about 8%, more than 1.5 times higher than Facebook's. Google topped the list of highest conversion rates with 8.2%, followed by Bing with 7.6%.
by Laurie Sullivan on Mar 28, 1:36 PM
Searches may reflect intent and the concerns of people looking for information -- but when it comes to the Cambridge Analytica scandal, some brands have it all wrong.
by Laurie Sullivan on Mar 27, 12:54 PM
Microsoft has announced an update to Intelligent Answers using Intel's field programmable gate array semiconductor chips, allowing Bing to read and quickly analyze billions of documents across the web and provide the best answer in a fraction of a second.
by Laurie Sullivan on Mar 26, 1:10 PM
The European Union is considering whether breaking up Google based on antitrust grounds and monopolistic business practices is the only option to enable more competition.
by Laurie Sullivan on Mar 23, 3:05 PM
Paragon Honda, in partnership with its agency Team Velocity, collaborated with Google to build a voice assistant app that takes the headaches out of scheduling vehicle maintenance and service.
by Laurie Sullivan on Mar 22, 2:26 PM
Using machine learning and linguistic algorithms to determine what gets the most mentions by companies on their earnings calls, analysts firm CB Insights can tell where companies are headed and what the focus should be for their executives.
by Laurie Sullivan on Mar 21, 1:47 PM
Some 23% of consumers ages 25 to 34 who were surveyed by CPC Strategy prefer to search and shop on a mobile phone, and 27% like to shop via Amazon Echo or Dot.
by Laurie Sullivan on Mar 20, 1:41 PM
Police in Raleigh, North Carolina are using new legal means to collect location data from devices that come close to crime scenes in an effort to find criminals.
by Laurie Sullivan on Mar 19, 3:43 PM
As ad agencies pour money into business practices that support search and other types of advertising through Amazon, eMarketer estimates that Google and Facebook will lose market share to Amazon and Snapchat.