Identifying and classifying landmarks, objects and the natural world so Google can serve its own images and link to other results such as Google Maps with greater accuracy presents challenges.
Search engines could be forced to publicly reveal their ranking formulas, often viewed as the secret intellectual property behind their business model.
Google fell from No. 8 to No. 28, according to the annual Harris Poll Reputation Quotient poll released Tuesday. Apple also tumbled hard, dropping from No. 5 to No. 29. One report suggests that Apple ranked as high as No. 2 in 2016.
On Monday, Google confirmed that it released a broad core algorithm update last week -- and in this case, there's nothing companies can do if their site falls in ranking.
Automation in search and programmatic media buying will not eliminate jobs, but will change them. All the data leads to the same conversation, Toni Townes-Whitley, corporate vice president of industry at Microsoft, said. "We have to be aware of pink-colored jobs and the impact of technology ... on the workforce," she said.
For those old enough to remember, it almost feels like an extension of the feminist movement of the '60s and '70s. Now, the frustration is revealed in Google searches. This time men are jumping into the fray, having candid conversations about gender equality.
The Forrester report suggests retail brands will invest 55% more in online marketing and advertising by 2023 and less in traditional search channels as more consumers head toward Amazon and retail websites for shopping and toward Google and Bing for answers to questions.
In data released this week, Hitwise shows that nearly every major purchase now begins with a web search to research products, reviews, destinations, and prices.
It's a good idea with great intentions. But not even the $6 million raised to launch NewsGuard can help without the buy-in of Google, Bing, Facebook, Twitter and other big sites.
On Monday Google announced that its app for iOS now supports an iMessage extension to help people search and share GIFs, restaurants and videos when messaging friends.