by Laurie Sullivan on Jun 30, 2:35 PM
Voice search has a long way to go before it will replace traditional search methods on a smartphone or smart speaker hub. Perficient's fourth annual study, released Tuesday, shows less than 20% of respondents use a smart speaker to search for information more than five times per week.
by Laurie Sullivan on Jun 29, 9:12 AM
Now might be the time to launch a subscription-based search engine as society changes its view on what works and what doesn't -- for example, the "reckoning" around racism and how it drives advertising in the U.S.
by Laurie Sullivan on Jun 26, 2:41 PM
Yelp released its latest Economic Impact Report outlining the economy as people respond to Black Lives Matter protests and as states begin to re-open and some re-close.
by Laurie Sullivan on Jun 25, 2:54 PM
The study isolated speed as a performance metric to determine whether there is a true correlation to spend, page views, bounce rates and progress in the conversion funnel, through analysis of mobile site data from retail, travel, luxury, and lead-generation brands.
by Laurie Sullivan on Jun 24, 8:51 AM
Several business entrepreneurs have filed a class action accusing Google of creating a monopoly in digital advertising and sued the company for antitrust violations under the Sherman Act and California's Unfair Competition Law.
by Laurie Sullivan on Jun 23, 4:19 PM
"What makes competitive advantage truly sustainable is helping consumers avoid having to make a choice," says Marsha Lindsay, CEO, chief analyst, Lindsay Foresight & Stratagem, during an Advertising Research Foundation presentation. Identifying the habits of potential and existing customers will generate greater returns.
by Laurie Sullivan on Jun 22, 2:43 PM
Brands have a unique opportunity this summer to reach the millions of consumers who are venturing outside to the thousands of drive-in movie theaters that are still operational. Mobile users can say goodbye to the same restrictions they find in indoor movie theaters.
by Laurie Sullivan on Jun 19, 2:46 PM
From dumbbells to kettlebells and storage for all, the sale of at-home fitness equipment rose by thousands of percentage points during the COVID-19 lockdown compared with 2019, according to eBay sales data.
by Laurie Sullivan on Jun 18, 3:40 PM
Search data shows curbside pick-up rose 458% since March 11, and home delivery has begun to drop, falling 30% month-over-month between April and May.
by Laurie Sullivan on Jun 17, 12:41 PM
Yelp says it will continue to build out its COVID-19 section to help businesses as they re-open after being temporarily shut down by the pandemic.