Voice search has a long way to go before it will replace traditional search methods on a smartphone or smart speaker hub. Perficient's fourth annual study, released Tuesday, shows less than 20% of respondents use a smart speaker to search for information more than five times per week.
Now might be the time to launch a subscription-based search engine as society changes its view on what works and what doesn't -- for example, the "reckoning" around racism and how it drives advertising in the U.S.
Yelp released its latest Economic Impact Report outlining the economy as people respond to Black Lives Matter protests and as states begin to re-open and some re-close.
The study isolated speed as a performance metric to determine whether there is a true correlation to spend, page views, bounce rates and progress in the conversion funnel, through analysis of mobile site data from retail, travel, luxury, and lead-generation brands.
Several business entrepreneurs have filed a class action accusing Google of creating a monopoly in digital advertising and sued the company for antitrust violations under the Sherman Act and California's Unfair Competition Law.
"What makes competitive advantage truly sustainable is helping consumers avoid having to make a choice," says Marsha Lindsay, CEO, chief analyst, Lindsay Foresight & Stratagem, during an Advertising Research Foundation presentation. Identifying the habits of potential and existing customers will generate greater returns.
Brands have a unique opportunity this summer to reach the millions of consumers who are venturing outside to the thousands of drive-in movie theaters that are still operational. Mobile users can say goodbye to the same restrictions they find in indoor movie theaters.
From dumbbells to kettlebells and storage for all, the sale of at-home fitness equipment rose by thousands of percentage points during the COVID-19 lockdown compared with 2019, according to eBay sales data.
Search data shows curbside pick-up rose 458% since March 11, and home delivery has begun to drop, falling 30% month-over-month between April and May.
Yelp says it will continue to build out its COVID-19 section to help businesses as they re-open after being temporarily shut down by the pandemic.