Retailers become marketplaces like Amazon. Search becomes shapeless. And messaging and voice interfaces push the engines out of the way.
Make a list and check it twice, especially as the holidays grow closer. It may just give search marketers a glimpse into human behavior. Wall Street analyst Colin Sebastian at Baird Equity Research seems interested in YouTube searches and the cities with the most Amazon job openings.
"The reality is that as long as mobile, YouTube, and programmatic can continue to deliver 15%-20% advertising-driven revenue growth, Google will have very few problems," Ben Schachter, analyst at Macquarie Equities Research, wrote in a research note published Friday.
Income and education appear to determine the type of costumes that adults search for and buy for themselves and their children.
A shift in shopping keeps showing up in numerous research studies. The latest from the National Retail Federation, and another from ChargeItSpot,demonstrate the movement in trends.
It seemed like a test run -- an experiment to see whether Google could move from services originating on servers to hardware devices that consumers hold in their hand.
The investment supports a partnership with The Max Planck Society in Cyber Valley. Through the deal, Amazon intends to collaborate in research with the Max Planck Institute for Intelligence Systems in Tubingen, a university town near Stuttgart.
The findings suggest that 67% of online shoppers turn to marketplaces like Amazon, eBay, Flipkart, and TMall to search for products they want.
The internet is borderless, as recent history has shown, with both positives and negatives -- positive for the ability for ecommerce to cross borders, and negative for cyberattacks and Russian interference in the U.S. political system.
New business models will drive adoption as consumer behavior changes. The report suggests that the smart speaker battle isn't about the device. It's really about the interface.