Drawing customers to your site is half the battle. The other half is helping them out once they get there.

Though customer reviews are nothing new, they're becoming increasingly important when it comes to search.

According to U.K. research company Varn, the number of Brits who do not recognize which search results are paid advertisements has actually increased over the past six months.

Google AMP is designed for Web sites to load instantly on mobile devices, making it easier to capitalize on those brief moments of time when consumers turn to their phones for information.