There was no shortage of headlines this year as Google AdWords rebranded to Google Ads and changed Android licensing terms in Europe that affect search and Bing pushed ahead.
Affiliate marketers did well in the third quarter of 2018, increasing revenue by 35% year-over-year.
I've always wondered about the integration of search and digital out-of-home -- digital signs and billboards that can connect search queries with location and serve messages on a digital billboard.
Microsoft's love-hate relationship with advertising could prompt the company to more closely align with -- or acquire -- Verizon's newly renamed Oath business, Verizon Media Group.
Amazon has taken the No. 3 spot in digital advertising share, according to eMarketer, but can it keep up with the growth in search and ecommerce fulfillment?
About 81% of survey participants think less of a brand if their site hasn't been updated, and 39% would think twice about using a product or service if the site isn't fresh, user-friendly and current.
In the Google "Home Alone" remake ad, a grown-up Macaulay Culkin seems a little less alone with the Google Assistant to entertain him and help him stay safe at home.
Two years after Google began working on its mobile-first indexing strategy, it announced Wednesday that more than half of pages served globally in search results use its mobile-first indexing. This means Google indexes the content using the mobile version of the page.
Wix's Ascend aims to give the little guy the same capabilities as large corporations, with products that provide guidance on building a digital business after creating a web site.
Search engine marketing ranked No. 7 on the entire list, but first in terms of the top digital media that big local advertisers buy. In fact, they spend on average of $78,627 in search, according to the data.