Just as search marketers will tell you it takes specific knowledge to target messages to gain a click, share or lead, email marketers will tell you it's an art to deliver content into the correct folder. Tell that to the Senate Republican Policy Committee, which invited Google chief legal officer Kent Walker to discuss a study that found Google disproportionately filtered Republican lawmakers' emails into hidden spam folders compared with emails from Democratic lawmakers.

Concerns over how the technology will be used continue to undermine growth of the industry and pose a serious risk for companies using the technology.

The metaverse might be the latest buzzword for the ad industry, but most CEOs participating in a Gartner survey ignore the technology. Here's what they do think about.

Baird Capital Analysts late Tuesday lowered stock estimates for a majority of Internet companies the group covers to reflect the impact from a possible mild recession.

"The macroeconomic environment has deteriorated further and faster than anticipated," Snap CEO Evan Spiegel warned Monday in a Securities & Exchange Commission filing.

NetElixir CEO Udayan Bose believes walled data gardens will become more important in the coming year. Google is expected to talk more about it at its Marketing Live conference Tuesday. Where does that leave Microsoft Parakeet, which moved into its second phase of testing in April?

The data is part of Trustpilot's Transparency Report released this week, which analyzes data across its platform to provide an in-depth analysis of the state of fake reviews.

Its current design proposals are focused on supporting mobile devices and apps, but many are asking whether it will support CTV devices. Here is the list of updates and progress made. Developers are also asking whether Privacy Sandbox will support Kotlin, a new JVM language that has become the go-to programming language used for Android development.

The typical cost per click for a search ad in 2022 is between $2 and $4, with Attorneys & Legal Services, Dentists & Dental Services, and Home & Home Improvement owning the highest average CPC at $6 to $8 per click.

Tracker Radar data suggests the feeling of being watched isn't just a feeling. Google trackers are embedded in 79.2% of the top 75,000 websites across the internet, giving the company the ability to watch almost everything a person does online.