• Why Marketers Are Misinformed About What Consumers Want
    As U.S. workers settle back into a hybrid work model, two commuter studies examine the impact of digital-out-of-home screens on consumer perception.
  • Google Takes Another Look At Smart Glasses, Focuses On Translation
    Voice interactions in search technology could become the backbone of a new product from Google. The teased technology during the "one more thing" moment at the end of its main Google I/O 2022 keynote.
  • Google New Ranking Signal To Support Skin Tones In Image Search
    Google plans to incorporate a new signal into image ranking with a schema to make its image search results more inclusive and diverse, representing a wide range of skin tones -- which is important to computer vision technology.
  • DuckDuckGo Adds Feature To Block Google Topics And Fledge
    DuckDuckGo has developed a feature its Chrome extension to block Google's tracking and ad targeting methods and interactions on websites called Topics and FLEDGE (First Locally-Executed Decision over Groups Experiment). .
  • Search Offsets 'Low Stock' And 'Out Of Stock' Ecommerce Messages, Study Shows
    Smarter search optimization and tactics can sell items in stock, according to Lucidworks' data. Mismatched recommendations aren't the only reason shoppers leave the site without making a purchase. Some 15% of shoppers said they usually end up on a "no results" page when an item they look for is out of stock, rather than the site making a recommendation.
  • Google Still Serves More Than Half Of UK Shopping Ads
    Searchmetrics' analysis suggests Google may have stopped trying to increase competition on Google Shopping in the UK since the country left the European Union under Brexit.
  • Apple, Google, Microsoft Join Forces To Support Passwordless Logins
    Apple, Google and Microsoft are collectively working on a way to move beyond passwords for everything from emails to access to phones and computers.
  • Automation Adoption For Google Ads Higher Than Many Marketers Realize, Study Finds
    Marketers are buying into automation, according to a study published by PPCsurvey.com. The State of PPC Global Report 2022 highlights findings from more than 500 paid per click (PPC) specialists from agencies and brands worldwide. It highlights ad adoption and spend, priorities and technology, agencies, in-house teams, and more.
  • Mother's Day Performance Lifts All Boats, Including CPCs, Conversion Rates
    Bryan Cano, director of media strategy at StitcherAds, said that by analyzing historical performance, the company expects consumer spending to dip shortly after Mother's Day, but pick back up leading into Memorial Day.
  • Overlay Ads On CTV Increase Search Intent, Study Finds
    Brands should consider using ads that appear in video content, rather than during a break in content, when advertising on CTV, a study by MAGNA Media Trials and GumGum finds. The companies believe this method captures the attention of consumers with fewer commercials
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