by Laurie Sullivan on Jan 31, 3:14 PM
Marketers can access the data requested from the URL Inspection Tool in Google Search Console.
by Laurie Sullivan on Jan 28, 12:16 PM
Despite supply-chain slowdowns and record out-of-stock warnings during the 2021 holiday season, U.S. consumer spending on credit and debit cards from the week of Thanksgiving through the week of Christmas 2021 rose 22%, according to recent data.
by Laurie Sullivan on Jan 27, 11:26 AM
Diem Association, which Facebook founded to manage its cryptocurrency initiative Libra, will sell its technology to crypto-focused bank Silvergate Capital for $200 million.
by Laurie Sullivan on Jan 26, 2:25 PM
Some 57% of retailers in a survey said most of their customers begin their shopping journey on Google or Amazon. Nearly 1 in 3 retailers with the highest sales performance say they spend too much on search engine marketing and optimization efforts to garner new prospects, with the remainder most likely to say they are spending slightly too much.
by Laurie Sullivan on Jan 25, 3:02 PM
TikTok will now use data company Zefr to ensure that in-feed ads across North America, the U.K. and the EU are placed in suitable environments that are relevant to consumers.
by Laurie Sullivan on Jan 24, 9:52 AM
ShareThis explored consumer conversation data to find out what consumers are talking about as it relates to Super Bowl LVI. The insights include some of what people want and/or expect to see, what drinks and snacks they may purchase and share at gatherings and parties.
by Laurie Sullivan on Jan 21, 4:46 PM
It's easier for consumers to forgive a person than a business. A study shows marketers need to carefully consider language used in campaigns, as consumers are sensitive to the words used.
by Laurie Sullivan on Jan 20, 7:00 AM
Broad, location-based targeting and contextual ads are the exceptions.
by Laurie Sullivan on Jan 19, 1:09 PM
Terakeet released data from its latest study examining the value of organic search as a driver of revenue and insights. The report compares the impact of organic search to paid search, as well as other marketing channels.
by Laurie Sullivan on Jan 18, 2:22 PM
Microsoft began testing deeper integration with YouTube in its latest version of its Edge browser, Canary. The feature lets users follow their favorite content creators on YouTube. The test is only available to a limited number of people testing Edge Canary.