Selling AI to all brands and consumers is challenging as technology's rapid growth makes it difficult to keep up with changes. Brands like Svedka vodka primarily used AI to create an ad featuring its "Fembot" mascot in the brand's first Super Bowl commercial scheduled to air next month. Will performance prevail?

Google has confirmed performance throughout the funnel based on numerous announcements made Sunday, forcing the ad industry and companies like Nomix Group to strengthen their direction or change course.

Lyft for the first time has added interactivity and haptics technology in a new ad unit for its app. Haptics is technology that can create an experience of touch by applying forces, vibrations or motions.

While OpenAI designed ChatGPT Health to help users better understand their health patterns over time, not to replace clinical care or give medical diagnoses, the site allows more than a dozen apps from companies like Apple and Instagram to integrate with the AI-based search engine.

The jump to marketing mix modeling-like features for small companies became a reality with support from AI agents, but JamPack'd's co-founder never thought the technology would nearly double campaign performance for ads running across apps owned by Meta Platforms.

Google has quietly redrawn its rules around advertising based on the types of companies that can and cannot run ads on its platforms. One category until now has largely remained off limits: prediction markets.

Imagine having a verbal conversation with an AI chatbot, brainstorming for a campaign running across CTV that links with a strategy for the enterprise - verbal, not written.

Microsoft's CEO believes we must move beyond AI "slop vs sophistication" arguments. He's betting on getting everyone accustomed to using agents to power all types of business needs - and adjust to consumer buying habits - even before they do. But what happens when AI becomes commoditized?