Last July, I wrote about how Google+ played a key role in local search. Guess what? Google has since completely removed Google+ references from local search results. What else has changed? As part of Google's mobile push, the 7-Pack is now a 3-Pack. Also, Apple Maps now dominates Google Maps for iPhone users. Anything else? Oh yeah, Google has created a Map Maker community to help make Google Maps work even better.
If the currency of the 2000s (the "aughts"?) was the keyword, the currency of the teens will surely be the audience. Intent-driven marketing is still awesome, but for many businesses, audience-based campaigns are what drive the most scale. So it's no surprise that Google has launched its own audience-based product, called Customer Match.