Sixty-one percent of respondents felt they could conduct a search adequately. Fifty-six percent were somewhat satisfied with their search experience, 37% were very satisfied and 1% were dissatisfied.
CB Insights estimates that about 86% of revenue overall comes from advertising, but rising ad costs, increased regulations, heightened competition, and a shift to mobile and voice are threatening Google's business in search and advertising.
Adthena developers are building out a search platform for advertisers to attract consumers through the Amazon marketplace alongside technology already supporting Google and Bing.
Some 87% of consumers will also search for personal deals when shopping for holiday gifts, and 60% of shoppers plan to hit the stores for holiday purchases before Black Friday.
A white paper by iProspect and Bing analyzes the importance of an "emotional quotient" that requires giving brands the ability to see, feel, talk and think.
Kenshoo has added the ability to manage Apple Search Ads alongside Bing and Google paid-search and social campaigns, giving marketers an opportunity to reach an older audience.
The Gap brand has cut key marketing and search advertising programs in the past year as it struggles to survive.
Part of Salesforce's AI platform, Einstein Voice, when released, will enable business users -- especially mobile users -- to dictate memos and navigate cloud services hands-free.
Amazon will generate $4.61 billion in U.S. ad revenue in 2018, taking 4.15% of digital market share, estimates eMarketer. The analyst and data firm initially forecast $2.89 billion.
Amazon will support small and medium-sized businesses in a new section of its online marketplace where consumers can shop for more than 1 million products from nearly 20,000 companies. Will a suite of self-serve, easy-to-use advertising tools come next?