• Amazon Taking Marketers' Budgets, CPCs In Flux Globally
    Marketers spent 13% more in Q2, driven by click volume and higher cost per click. The US spent 12%, while the UK spent 14% and Europe 19%, per Marin Software.
  • U.S. Lags In Ad Tech -- Will Video Search Engines Like Aivon Help It Catch Up?
    Aivon created an exchange where companies can share content worldwide. Artificial Intelligence enables Aivon to support metadata that makes content searchable within videos for movies, commercials and any other video content.
  • Google Search: Optimization Over Speed
    After analyzing 33,500 keywords and 1 million pages of search results, analysts at SEO PowerSuite found no noticeable impact on mobile page rankings in Google search results. Instead, they noticed something else.
  • Google Develops ASIC And Smart Displays
    On Thursday Google revealed its work on a semiconductor known as ASIC that will carry out machine-learning tasks in IoT devices. It also revealed a smart display with Lenovo. Both announcements are significant, and both lead Google in the same direction.
  • Organic And Voice Search Critical First Steps For Home Buyers, Renters
    Organic search is typically the first step in a real estate purchase or rental. In the U.S. there is a lot to go around. Zillow estimates that in December 2017 the total value of U.S. homes reached 31.8 trillion.
  • Microsoft Extends Walmart Partnership Into Machine Learning, AI
    The deal may enable Walmart to take on Amazon, and could mean collaborating on no-scan checkouts, predictive ordering, blockchain ledgers, and other data platform solutions, customer-facing services and internal business applications.
  • Microsoft Bing, Google Search Battle For Travel Segments
    Planning a vacation or business trip is becoming easier as more data about hotel and flight prices and availability moves online.
  • Microsoft Sees Big Gains, But Not From Bing
    One report suggested Microsoft "blew minds" on Wall Street after reporting fourth-quarter 2018 fiscal year financial results: $30.1 billion in revenue up 17%, and $8.9 billion in net income, up 35%. That meant the company delivered more than $110 billion in revenue for the full year.
  • Marketers Spent 165% More On Amazon Sponsored Product Ads In Q2
    And while Sponsored Products took the majority of ad spend in the second quarter of 2018, the amount spent on Headline Search Ads also rose, up 162%, year over year, according to Merkle's data.
  • What If Google Moved Android To A Paid OS Model
    A model that would require mobile handset manufacturers to pay to put the Android OS on their devices could change the entire balance of mobile search.
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