by Laurie Sullivan on Aug 31, 4:10 PM
Can parents trust Google enough to commit to Kids Space -- meant to be a selling point for Android devices and create lifetime fans -- and buy into the services?
by Laurie Sullivan on Aug 28, 2:02 PM
COVID-19 has impacted the short- to mid-term marketing spend for marketers, but the long-term impact is much less certain, according to The State of Data report published by the IAB Programmatic + Data Center of Excellence and Winterberry Group.
by Laurie Sullivan on Aug 27, 3:16 PM
Leveraging the natural-language processing search algorithm powering Yext Answers within Named Entity Recognition allows Yext Answers to better distinguish locations from other entities such as people, jobs, and events.
by Laurie Sullivan on Aug 26, 9:46 AM
CVS has introduced a media network that allows brands to buy ad space online and offline and will rely on its loyalty data as cookies begin to disappear.
by Laurie Sullivan on Aug 25, 2:03 PM
Microsoft provides data and details how marketers can successfully connect with consumers who are age 65 and older.
by Laurie Sullivan on Aug 24, 11:46 AM
An August poll found 71% of college students are "absolutely certain" they will vote. Yet students lack confidence in the legitimacy of this election.
by Laurie Sullivan on Aug 21, 3:43 PM
Brown-Forman has been working with Tenovos since April to tell stories, connect its brands with consumers, and measure campaign performance.
by Laurie Sullivan on Aug 20, 1:48 PM
YouTube on Thursday released a list of direct-response ads ranking high on the YouTube Ads Leaderboard, featuring the top TrueView for Action ads that ran to date in 2020 across the U.S.
by Laurie Sullivan on Aug 19, 3:58 PM
"We live in a data economy," says Trip Chowdhry, managing director, Global Equities Research. "Your information as an American citizen is a national treasure."
by Laurie Sullivan on Aug 18, 1:29 PM
Yelp has expanded its new guided questionnaires, adding 100 business categories and starting the hiring process by requesting a quote, appointment or consultation as C-level execs strive to gain insights about potential prospects through questions and video chat platforms.