Can parents trust Google enough to commit to Kids Space -- meant to be a selling point for Android devices and create lifetime fans -- and buy into the services?
COVID-19 has impacted the short- to mid-term marketing spend for marketers, but the long-term impact is much less certain, according to The State of Data report published by the IAB Programmatic + Data Center of Excellence and Winterberry Group.
Leveraging the natural-language processing search algorithm powering Yext Answers within Named Entity Recognition allows Yext Answers to better distinguish locations from other entities such as people, jobs, and events.
CVS has introduced a media network that allows brands to buy ad space online and offline and will rely on its loyalty data as cookies begin to disappear.
Microsoft provides data and details how marketers can successfully connect with consumers who are age 65 and older.
An August poll found 71% of college students are "absolutely certain" they will vote. Yet students lack confidence in the legitimacy of this election.
Brown-Forman has been working with Tenovos since April to tell stories, connect its brands with consumers, and measure campaign performance.
YouTube on Thursday released a list of direct-response ads ranking high on the YouTube Ads Leaderboard, featuring the top TrueView for Action ads that ran to date in 2020 across the U.S.
"We live in a data economy," says Trip Chowdhry, managing director, Global Equities Research. "Your information as an American citizen is a national treasure."
Yelp has expanded its new guided questionnaires, adding 100 business categories and starting the hiring process by requesting a quote, appointment or consultation as C-level execs strive to gain insights about potential prospects through questions and video chat platforms.