by Joe Mandese on Jul 30, 11:39 AM
Advertising is now worth nearly five times as much as Amazon's retail business.
by Laurie Sullivan on Jul 29, 3:34 PM
With the deprecation of third-party cookies comes confusion. Merkle in early June released a guide outlining the history of privacy regulations, and how organizations can own their first-party data future.
by Laurie Sullivan on Jul 28, 12:22 PM
The company's ad business surpassed $1 billion in revenue in Q2 2021 for the first time -- up 97% year-over-year, growing three times faster than the category.
by Laurie Sullivan on Jul 27, 2:46 PM
Customer satisfaction with search engines and information sites fell for Verizon Media's AOL by 3%, remained stable for Google and Bing and improved by 1% for all others like Yahoo, Ask, MSN, and Answers, according to data released Tuesday. Twitter fell by 10% in 2021 compared with 2020.
by Laurie Sullivan on Jul 26, 12:11 PM
"We're on the verge of having platforms and companies so powerful and so influential in the political process that they're ungovernable," Nobel Prize-winning economist Paul Romer told Bloomberg. He expects Congress to pass legislation to rein in big tech companies.
by Laurie Sullivan on Jul 23, 2:21 PM
"We pour out too much content," says Christopher Strebel, manager of DCX, World Health Organization during a virtual conversation with Yext founder Howard Lerman. "About 1,000 pieces of content are created weekly. It's so fast that sometimes it slows the system."
by Laurie Sullivan on Jul 22, 2:50 PM
Some of the do-overs come from Penske Automotive Group, Cox Automotive, and Google.
by Laurie Sullivan on Jul 21, 9:33 AM
Google has begun piloting a three-strike penalty protocol aimed at accounts that repeatedly violate ad policies. No doubt it's a takeoff from California's three-strike law, now defunct.
by Laurie Sullivan on Jul 20, 6:00 AM
Among the top 22 market-share holders in skincare, 17 are publishers or informational websites -- capturing 62.34% of available search traffic.
by Laurie Sullivan on Jul 19, 3:51 PM
TikTok and Vimeo want to explore ways to support performance marketing.