CMOs have maintained performance marketing budgets and investments in conversion to sales strategies, but have reduced brand awareness, according to Gartner Senior Director Analyst for Marketing Kassi Socha.

For years, the ad industry spoke about "the year of mobile." Combine that today with the year of AI and automation.

Citations lacking in AI search results have become a major concern for publishers and brands looking for clicks to their web or ecommerce sites. Here's what one study tells us about categories, regions, and B2B or B2C companies.

Safe Superintelligence is the latest AI startup to gain backing from Google and Nvidia. Superintelligence surpasses human intelligence and will become the basis for agent-to-agent communications because it will have the ability to make decisions without human intervention.

A study showed lift metrics produced the most surprising numbers. Ads viewed in the app for more than 2.5 seconds had a 1 in 2 chance of being recalled by consumers. Brand consideration also rose 27% on average, said Megan Petrie Ramm, director of Americas, Uber Advertising.

Adobe later this month will debut the foundation for what will become its first creative AI agent in Photoshop, but the company has an agentic vision for each of its platforms.

An understanding of tracking and the ability to funnel data are a focus for Yodel. Its mobile solutions will enhance NP Digital's ability to launch, scale and transform app experiences for clients.

Generative AI digital customer experiences are promising, but hallucinations remain a challenge with 49% of customers in a survey experiencing AI hallucinations leading to widespread skepticism about the tech.

Workday believes the Masters Tournament is the new Super Bowl for B2B advertising and want consumers to see these ads as the third act in its Rock Star campaign. The first time they ran this type of ad was for Super Bowl 2023.

Microsoft AI CEO Mustafa Suleyman was rudely interrupted during a 50-year celebration livestreamed at the company's headquarters by a protestor slamming the company's use of AI tools by military forces involved in the Gaza war.