by Laurie Sullivan on Jun 28, 12:29 PM
Some 65% of Gen Z describe themselves as video content creators, according to the YouTube Culture & Trends Report, and 89% describe themselves as fans of someone or something.
by Laurie Sullivan on Jun 27, 2:10 PM
Global analysis of more than one trillion ad impressions in display and video show a direct correlation between high-quality digital ads and lower carbon emissions. Google has been pushing authenticity in ads and content for years.
by Laurie Sullivan on Jun 26, 11:37 AM
Florence-2 - a type of AI called a vision language model - can create content for marketing, advertising, and storytelling by really understanding text prompts to generate images.
by Laurie Sullivan on Jun 25, 2:58 PM
Nearly half of people who have used AI in search think AI-generated overviews and summaries make Google Search results better overall, but 15% say that using AI makes results worse, according to data released Tuesday.
by Laurie Sullivan on Jun 24, 12:52 PM
Seventy-six percent of U.S. execs participating in a PwC survey released at Cannes said they will not be in business in 10 years unless their business model changes.
by Laurie Sullivan on Jun 21, 8:00 AM
Ouna, a Hebrew reference from the Israeli-based company, translated into English means a "lobe of the brain." It represents the company's push into AI supported by research.
by Laurie Sullivan on Jun 20, 8:00 AM
This latest progress in AI for advertising might not be revolutionary but it is fast-paced. Two former OpenAI co-founders say they will separately build supercomputers to support AI, giving the companies the ability to run extremely complex mathematical calculations and processing.
by Laurie Sullivan on Jun 19, 5:16 PM
CMOs in the B2B marketing space strongly believe what they do today will change in the near future, a LinkedIn study released at Cannes Festival of Creativity confirms.
by Laurie Sullivan on Jun 18, 4:21 PM
The power of small steps to make big things happen, for advertisers, requires a combination of performance and branding.
by Laurie Sullivan on Jun 17, 3:44 PM
The company announced plans Monday at Cannes Lions International Festival of Creativity to serve more ads within the conversations in the Reddit feed. Here's how it will work.