by Laurie Sullivan on Nov 30, 3:59 PM
Adobe Insights data estimates this year's Cyber Monday will become the largest online sales day in history, generating $10.8 billion to $12.7 billion online -- at least $13 million spent per minute.
by Laurie Sullivan on Nov 27, 10:33 AM
Now Facebook admits its conversion-lift tool suffered a glitch that reportedly affected thousands of ads between August 2019 and August 2020. The mishaps shouldn't occur in an industry with sophisticated technology like artificial intelligence and machine leaning driving its multibillion-dollar revenues.
by Laurie Sullivan on Nov 25, 9:53 AM
Brand messages play a powerful role. What message does your brand send consumers as the world enters the top five shopping days of the year?
by Laurie Sullivan on Nov 24, 11:57 AM
Consumers are focused on how online shopping impacts the environment, driving eco-related searches up 2250%. Many retailers will close on Thanksgiving and are posting their Black Friday deals online.
by Laurie Sullivan on Nov 23, 4:16 PM
What if between every question the person in conversation lost their train of thought and forgot the topic? That's kind of what would happen in Google Search until recently.
by Laurie Sullivan on Nov 20, 2:11 PM
Websites can be built and managed by in-house engineering teams with open-source tools or third-party tools. How are you managing your website? Here are some tips.
by Laurie Sullivan on Nov 19, 4:06 PM
Data silos are increasingly frustrating consumers. Some 87% in a survey by the CMO Council found it frustrating when engaging in multiple channels and having to repeat themselves each time.
by Laurie Sullivan on Nov 18, 2:30 PM
One change is part of an App Store Small Business Program. Apple's IDFA identifier will have a major impact on advertisers and publishers.
by Laurie Sullivan on Nov 17, 2:26 PM
Some 73% of marketers expect a negative impact of IDFA changes on their campaigns and apps, losing about half of identifiers under Apple's opt-in protocol. Targeting, measurement and attribution will be the most challenging, according to an AppsFlyer report released Tuesday.
by Laurie Sullivan on Nov 16, 1:12 PM
Rebate submission allows brands to map customers to their location, purchase, spend amount, and other details, which can map out a consumer's journey through additional media and offerings.