• The 'P' In Performance Is Pronounced 'Mobile'
    Recovery during challenging economic times is a difficult process and risk can explode in directions marketers could not imagine, even with progressive technologies like machine learning and AI.
  • OpenAI Says ChatGPT Can Now See, Hear, And Speak
    Speech, voice, and vision features announced by OpenAI Monday in its ChatGPT move the technology to a conversational interface that ad agencies and companies can build into their own platforms.
  • Apple, Get The Message?
    Google created a fake video ad for an "iPager" to mock Apple and its SMS service as iPhone 15 launches.
  • This Is What An Advanced Attribution Model Looks Like
    "You don't need to eat the elephant in one bite," M^2 CEO Madan Bharadwaj said during a Yelp Ad Summit on Thursday.
  • In A Blow To Big Tech, Many Americans Think Regulation Is A Good Idea
    In the midst of one of the biggest tech trials, 60% of Americans surveyed believe companies like Google, Amazon and Meta have too much power, and 46% believe the government should do more to regulate them.
  • Google Antitrust Trial - Data And Secrets - Makings Of A Thriller
    Google has rolled out new capabilities for its conversational chatbot built on AI, natural-language processing and machine learning, as data and secrets emerge as central characters in Google's antitrust trial vs. the U.S. Justice Department -- a thriller of sorts with action and suspense.
  • Societal Issues Worldwide Show Up In Search And Performance
    The Semrush Global Issues Index report reveals what people search for related to 24 societal issues, offering an in-depth look at the top 10 most-searched issues in 35 countries during the past five years.
  • Adobe Predicts Holiday Roller Coaster For Prices Online
    Search marketers will need to pay extra attention when crafting campaign messages for the 2023 holiday season.
  • Google's Forced Hand Worth Billions
    Google has forced its hand with the power of defaults. That's what the Justice Department alleges as it reveals some secretive strategies Google has used for years.
  • How SpaceX Starlink Will Succeed In Search
    Reaching millions without internet access could become the next revenue stream for thousands of companies. Starlink provides access to internet, search and ecommerce for many rural communities in the U.S. as well as in Ukraine.
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