• Retail Search Intent For 2015 And Beyond
    The term "retail search intent" is new, but the concept behind it -- consumers conducting online searches who have a distinct plan to buy something during their browsing session, as opposed to virtual window shopping -- is not. Tapping into this core search behavior is the key to selling successfully, both online and offline, but until recently has been a challenge for retailers.
  • The Future of Campaign Management Software ISN'T Campaign Management Software
    As SEM has evolved, so too has the role of campaign management software. Ten years ago, tools were imperative to manage the hundreds of thousands of keywords in a typical SEM account; today, keyword lists have shrunk, and new ad units like Google Shopping and DSA may one day make keywords altogether obsolete. In the past, bid management algorithms often gave professional SEMs a huge advantage over manual bidding; today, Google offers free bid management tools (Campaign Optimizer and Display Campaign Optimizer) that in some cases may actually drive better ROI than a third-party tool. So where does this leave ...
  • The Five Biggest Buzzwords Of 2015
    For those of you who didn't know, in addition to being a rambunctious rapper, I'm a catchphrase connoisseur, an argot aficionado, a jargon junkie, and a buzzword binger. In keeping my fingers on the pulse of the industry, I've dotted my "i"s -- from "integration" to "iPhones" -- and crossed my "t"s -- from "targeting" to "transparency." Between my awesome alliteration and hyperactive hyperlinking, methinks I've established myself as a reliable resource on the business of buzzwords.
  • How To Use SEO To Boost Your Brand's YouTube Channel
    YouTube, the second most-searched site with one billion monthly unique users, delivers a massive potential impact for SEO to drive visitors to a brand's video channel. Since YouTube results are prioritized on Google, the world's largest search engine, having an SEO-optimized YouTube channel can help to drive traffic through organic search. However, unlike traditional SEO, where the goal is to drive traffic to your site, the goal here is to increase traffic to your YouTube content and channel. That means a major part of this exercise is maximizing its value. When you're optimizing your channel, here are the top three ...
  • Farewell, Search Insider -- It's Been Fun!
    476. What's significant about that number? Well, it's a Harshad number. For history buffs, it's also the year when we switched from the Julian to the Anno Domini calendar. Generally, it's when most historians say the Roman Empire fell and we went from ancient history to the Middle Ages. It also happens to be the number of Search Insider columns I've written since my first appearance here 10-and-a-half years ago.